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How do you measure success from social campaigns?

Apr 23, 2015   //   by admin   //   Online Marketing Tips, Services  //  Comments Off on How do you measure success from social campaigns?

If you’re anything like me, you’ve struggled defining what constitutes success from a social campaign. If you’re running a Facebook campaign, what metrics do you look at to gauge your success? Likes, comments and shares are great, but they don’t always translate in to success. What about Twitter? Are you looking at your campaigns with all those re-tweets and favourites and thinking…I’m doing pretty well! Don’t worry if you’ve fallen into one of these traps, we’re here to help! Let’s start by breaking the steps down to take to ensure you’re getting the most out of your social media campaigns.

Clearly define your campaign goals and KPI’s

One of the biggest mistakes that marketers make when running social campaigns is that they fail to define the goals of the campaigns and a way to effectively measuring this. ROI can be measured in many different ways like: lead generation, customer acquisition, click-through-rate, increased fans, or even the tried and true metric – revenue.

Choose your platform

It seems like everyday there is a new Social Media platform popping up with hopes of capturing some of the already saturated market. For this article, we’re going to focus on the 6 social networks listed above, however, it is essential that you find the platform that allows you to build an audience and effectively communicate with them.  A simple checklist can help you optimize your chances of success by answering the following about your target audience:

  • Who are they Age, location, interests, etc?
  • What social media platform(s) do they prefer?
  • How much time do they spend on social media?
  • What mind-set are they in when they are spending time on those social platforms?

Screen-shot-2014-02-11-at-8.24.06-AM

Track your campaigns

So after you’ve set your campaign goals and decided on your platform, its time to watch all that hard work pay off…but wait, you need to have some way to keep an eye on how your campaigns are performing. Measuring influence on social media platforms can be difficult, and it’s been the topic of debate in much of the industry. Depending on the needs of your business, there are both paid and free tools to use for campaign tracking and management. Some of the better free tools out there include Google Analytics, Hootsuite, SocialMention, and native platform insights (Facebook Insights and Twitter Analytics). Check out our list of 6 Free Tools to track Social Media Campaigns here.

Optimize your campaigns and efforts

Now that your campaigns are live and running, you can just sit back and wait for all the conversions to come in….right? NO WAY!  This is where many marketers drop the ball.  Using the data you’ve obtained from tracking your campaigns, now its time to optimize and really hone in. One tip is to run A/B tests on your landing pages and ads. You may find that some methods helped you convert more, while others weren’t so successful. By having multiple versions of your advertisement, you can really see what works and what doesn’t and put your efforts (and spend) into those that will bring the best results.

Analyze, Optimize, Repeat

6 Free Tools to Measure Social Media Success

Apr 8, 2015   //   by admin   //   Online Marketing Tips  //  Comments Off on 6 Free Tools to Measure Social Media Success

One of the most difficult tasks that anyone who has worked in marketing is defining what is success, specifically, ROI as a measure of success. Traditionally, ROI has been measured like this:

Return on Investment (%) = (Net Profit / Marketing Costs) x 100

When dealing with traditional marketing methods, this is a clear-cut way of defining success and ROI for your campaigns. If you reading this, my guess is that this doesn’t work for you in social media and you need some answers! Social Media Marketing (SMM) can be tricky, but these tools should help give you an edge and help you steer your campaigns in the right direction.

  1. Google Analytics

    Google Analytics Google Analytics is an incredibly powerful tool that can allow you to get a better understand of your customers by providing you with loads of data and statistics to help you analyze your visitor traffic and optimize campaigns.  Using Google Analytics Campaign Tracking, you can set up tracking links for campaigns with UTM parameters so you can really understand your customers!

  2. Hootsuite

    hootsuite Hootsuite has been around as a staple in the social media management and metric tracking since SMM took off.  An easy-to-use interface provides users with a dashboard where they can manage and measure multiple social networks.  One feature that many people overlook is the ability to work in teams – a huge bonus for anyone who has multiple people working on their accounts. Hootsuite is a great tool for scheduling posts from multiple social media channels as well as giving you the ability to create individual reports.

  3. Facebook Insights

    facebook insightsFacebook Insights is a powerful tool that provides all the analytic data for your Facebook page. Page Insights gives Page managers a number of aggregate metrics, including the number of people who like their Page, how many people see a post and how many people clicked the post. The insights allow you to understand your audience, what they are reacting to, and adjust your content to meet their needs.

  4. Twitter Analytics

    twitter analytics Twitter finally caught up with the rest of the major social media platforms and has released some analytics. With Twitter Analytics, you can track timeline activity, including tweets that were favorited, retweeted, and replied to. Another helpful aspect of this tool is that it tracks the number of mentions, new followers and newly followed. Check out our  “Beginners Guide to Twitter Analytics” for a full breakdown.

  5. Bitly

    bitly Bitly is an incredibly powerful tool that is vastly underrated.  Most people use bitly to just shorten their urls, but it does so much more! This link shortener allows you track everything you share. This is a great way to see what your audience is interacting with and decide if the content you share is valuable.

  6. SocialMention

    Social Mention Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

Should I set up Facebook Business Manager?

Apr 7, 2015   //   by admin   //   Facebook Info and Tips  //  Comments Off on Should I set up Facebook Business Manager?
Facebook Business Manager
By now, many of you may have heard of the new offering from Facebook, Business Manager, but still haven’t got a clue about what it is.  Business Manager is a new, more secure tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people. Sounds great, but what does this mean for me and should I use this for my business page on Facebook?  Let’s break it down into some easy to digest steps to see if this is the right fit for you:

Step 1 – Getting Started

If your business is not yet set up in Business Manager, you need to create a new business then associate your apps with it. Choose one person from your company to set up Business Manager. The person should currently be responsible for managing your company’s primary Facebook Page, ad accounts, and apps and for giving other people permission to work on them. Once Business Manager is set up, you can add as many people to it as you want.

Step 2 – Setup Business Manager

  • Go to business.facebook.com.
  • At the bottom of the page, click Get Started.
  • Click Next at the bottom of the page that describes what you need to get started.
  • Tell us a little about your business and click Next.
  • Enter your business name and choose your primary Page. We’ll show the list of Pages you already have access to. If you don’t want to use any of these, or you don’t have any Pages, click Create New Facebook Page and follow the steps. Click Next.
  • Enter your name and information for how you want to appear to your co-workers in Business Manager, including your work email address. This is the email address that you use most often in relation to your business. It does not have to be the same as your personal email address that you use to sign in to Facebook.
  • Click Create Business Manager. You now have a Business Manager that you are the primary admin for.
  • IMPORTANT: If you want to make posts for your Page, you now must add yourself as an admin to the Page. Click Settings on the upper left of the page, and then click Pages in the left navigation.
  • Select the Page you want to add yourself to, and then click Add People. Enter your name and click Save.

Step 3: Add users and pages to Business Manager

Now that you’ve created your Business Manager, its time to start adding users and assigning roles.  It’s realy simple to add users, just enter the work email addresses of the people you want to add and select the role you’d like to assign them. The roles you can decide between are:

  • Business Admin: Can manage all aspects of the business settings including modifying or deleting the account and adding or removing people from the employee list.
  • Business Employee: Can see basic business info and be assigned roles by admins of the business, but can’t make any changes.

After selecting the users and roles, you need to choose which Pages or ad accounts to allow access to. Choose the lowest role on each ad account or Page that will allow that person to do their job.

Step 4: Add an Advertising Account

For those of us who have opted to use ad accounts to manage our Facebook ads, you can also add these into Business Manager so that you can keep track of everything in one place.  There are two ways to add an ad account to Business Manager:

  • You can request access to an ad account, which is how you get permission to run ads or view campaigns, depending on your role. This is recommended for agencies that are running ad campaigns on behalf of a business.
  • You can claim an ad account, which is how you transfer an ad account from a personal Facebook account to your Business Manager. You should do this if you or your business is the owner of the ad account. Learn more about what happens to your ad account when you move it to Business Manager.

Step 5: Give it a try

Now that we’ve got a grasp on how to setup Business Manager and some of the main features, have a look and see what you think.  We’ve been using this new setup since the inception and have found that the transition is fairly easy to get used to.  That being said, we’re always available for a consult on how CKR Media Consulting can help you get the most out of your social media efforts!

WhatsApp crashes and leaves millions speechless

Feb 22, 2014   //   by admin   //   Online Marketing Tips  //  Comments Off on WhatsApp crashes and leaves millions speechless

What’s up with WhatsApp?

Not sure if you’ve noticed any service interruptions with everyone’s favorite mobile instant messaging service, but WhatsApp has been gone down today some time around 7:30pm CET.  This has left the millions of users without access to the incredibly popular app.

WhatsApp crashesWhatsApp has more than 400m users around the world and claims it is adding more than 1 million new registered users a day. Recently, Facebook owner Mark Zuckerburg shelled out a staggering $16 billion with another $3 billion in stock options for this With a purchase like this, Facebook is holding strong to its promise of a mobile focus this year.  This acquisition could be a sign of a bigger plan with Facebook still struggling to perform to its potential with their paid ad platform, specifically in the mobile department.

With a massive service connection within the first 48 hours of the recent acquisition of WhatsApp, the questions around what could have caused this begin to swirl.  Could this be a result of a massive change to WhatsApp as we know it? Will there be a deep integration with our Facebook accounts? Wouldn’t it be interesting to find out that this recent outage is just Facebook updating all of their databases and connecting our cell phone numbers with our Facebook accounts?

While this may be frustrating from a privacy point of view, this could mean big business for Facebook as they have their eye on showing they can be as profitable as they are massively influential.  This could also be the solution they need for their mobile and paid ad platforms, especially since their ad targeting tool, Custom Audiences, works with e-mail address AND/OR phone number.  Since most us are asked for both email and phone when registering on sites online, online marketers should have no problem connecting with their target audiences on Facebook from here on out – provided this is what’s happening.

Just a thought I had when the service went out and was thinking about possible causes. If this isn’t the case, I’d like to see something from Facebook if they decide to use my idea.  Back to your regular scheduled programming.

Facebook has begun testing Video ads

Dec 17, 2013   //   by admin   //   Facebook Info and Tips  //  Comments Off on Facebook has begun testing Video ads

Facebook has announced this week via Facebook for Business that they will be testing video ads this week. This marks a big move for Facebook, as they have been pushing users to start using their ad platform and services since moving public months back.  A post from Facebook stated:

facebook video ads

“Since September, we have been testing an easier way to watch videos shared by friends. Without having to click or tap play, videos come to life in News Feed and start playing without sound. Through the course of this test, we’ve seen a more than 10% increase in people watching, liking, sharing and commenting on videos. It’s a better experience for people and it’s leading to increased engagement.” So how will this work? We’ve got a breakdown of what to expect here:

  • Videos will begin to play as they appear on the users screen.  This means that users will be presented with video as they scroll through their newsfeed, which should create a more compelling experience and doesn’t require users to click on the content to watch.
  • If the vidoe is played in full screen, the sound will also be played.
  • When the video has finished playing, two additional videos will be presented, which allows marketers to showcase more of their material.
  • On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to WiFi — meaning this content will not consume data plans, even if you’re not connected to WiFi at the time of playback

We’ll be testing these new ads out and will report back to let you know our thoughts, but this looks like a Facebook addition we can see taking off!

Facebook launches a completely redesigned News Feed

Mar 8, 2013   //   by admin   //   Facebook Info and Tips  //  Comments Off on Facebook launches a completely redesigned News Feed

Old News Feed

New Facebook News Feed

New Facebook News Feed

Get ready for another change to your Facebook experience

In a press conference held on Thursday, March 7, Mark Zuckerburg announced that users will soon see then end of the news feed that they have all grown to love…or hate in many instances.

This new news feed is the first major change of Facebook’s offerings since the release of the Facebook Timeline early in 2011. In a statement from CEO Mark Zuckerburg:

“The news feed is one of the most important things we’ve built,” Facebook co-founder and CEO Mark Zuckerberg said during the press event. Likening news feed to “the most personalized newspaper,”

Zuckerberg added that “the stories around you deserve to be displayed with more than just text.””How we’re all sharing is changing and the news feed needs to evolve with those changes. This is the evolving face of news feed.”

So what are the new features and changes? We’ve put together the top 3 changes that will be most noticeable:

  • Bigger Images
  • Multiple Feeds
  • Mobile Consistency

Great Big Images

A new and radical change of the News Feed will put greater emphasis on images.  Pictures will now take a front seat when being displayed in the feed. The images will be displayed much larger and take up close to 50% of news feed stories and will display consistently across mobile platforms as well.

More Feeds – Less Clutter

Get ready for a streamlined new way of seeing your news feed and viewing how your friends share.  There will be increased access to sorting “feeds” and how they are displayed.  This allows users to subscribe to different types of feeds, including: music, photos, and games in an effort to “reduce the clutter”.

Another major update is the ability to sort the news feed content in a chronological order, rather than the previous method that Facebook sorted the information.

Mobile Consistency

As we mentioned before, the new News Feed will have consistency across all platforms.  This redesign has taken a great deal of its design inspiration from the mobile design with the implementation of several native mobile and tablet features.Facebook has noticed that more and more of their users are accessing Facebook from mobile devices, therefore, they wanted to make the viewing and browsing process as seamless as possible.

Wrap Up:

Users should start to see the changes in their News Feed starting today.  Let us know what you like/dislike about the new look in the comments section.

Facebook adds Sharing feature to Mobile

Nov 19, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on Facebook adds Sharing feature to Mobile

Facebook fans far and wide are buzzing about the long awaited “share” button to finally make its way to mobile.

According to a statement made by Facebook,

“You can now use the Share button on News Feed stories from your phone whether you’re using the Facebook for Android app, the Facebook for iPhone and iPad app, or the Facebook mobile web site.”

 

Facebook share image

This is a great step forward for many frustrated Facebook users who wanted to share items from their newsfeed while browsing Facebook on their mobile devices, which accounts for nearly 600 million monthly active ussers (MAU).

What do you think about this new development? Share with us in the comment section!

Facebook Friends get upgrade with Timeline update

Nov 12, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on Facebook Friends get upgrade with Timeline update

Did you know that there were specific pages on Facebook that were just about your relationships with friends? If this comes as news to you, don’t fret, most people didn’t even know this feature existed.  This feature has actually been around since 2010, however, Facebook has recently given this page a few very helpful upgrades to improve functionality and overall appearance.

To see the friendship page you share with anyone else, go to their profile page. Then click the gear button on the right, next to “Message,” to reveal a menu with a list of options; Friendship page is the one you want. Once you access this information, you will be able to see every interaction between you and your friend.

This feature is being introduced by Facebook to users in their typical fashion, so if you don’t have it just yet, it should start showing up in the next few days.

What do you think about Facebook collecting this massive amount of information about you and your interactions? Are you aware that your information and personal life can be out there for the public eye? Have a look at our previous post about privacy settings to ensure that you’re sharing only to those you choose to share with.

New options for Facebook Offers being introduced

Nov 9, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on New options for Facebook Offers being introduced

Facebook has started to roll out some changes to Facebook Offers that will allow page admins and owners to offer more to their fans.

According to Facebook, Offers bring people to your business with an offer they can claim and share with their friends. Offers require a budget to run and the amount you pay is based on how many people you want to reach. Currently there are three types of offers available to page admins:

  • In Store Only: People can show to the staff at your business by printing the offer email or showing it on their smartphones
  • In Store & Online: People can redeem at your business’s physical location or website
  • Online Only: People can only redeem your offer by visiting your website

Facebook Offers image

Additional features that were recently added include bar code scanning which allows business owners to create and track the results of the offers they share on user News Feeds.  This also extends Offers to be run on a retailer’s own e-commerce platform, which provides a seamless integration for both the user and admin.

Facebook has not had nearly as much success as location based app giant Foursquare, which offers users the ability to check in at locations and claim deals and offers, however, with the massive internal audience, Facebook has a captive audience to test out its new features until they get it just right.

Do you think that Facebook is being too aggressive with their advertising tactics since going public with their IPO? They certainly do have a lot to think about with how to monetize on 850 million users and how to prove their worth.

(Español) Facebook: Diferencias entre un perfil personal y una pagina de fans

Oct 24, 2012   //   by admin   //   Facebook Info and Tips  //  Comments Off on (Español) Facebook: Diferencias entre un perfil personal y una pagina de fans

Sorry, this entry is only available in Español.

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