On-line check-in giant, Foursquare has just passed 15 million users. This is milestone is huge for Foursquare, as they only had 1/3 of their current user base just one year ago.
With more than 90 million smartphone users in the US aged 13+, nearly 78% of smartphone users are potential geo-social app users. Facebook has made an attempt to enter into the mobile check-in market with Facebook Places; however, it has not seen the same results as Foursquare.
In an attempt to increase their market share, Facebook has acquired more technical employees for its California headquarters by buying Gowalla. Gowalla, based in Austin, Texas, will relocate the majority of its engineering staff to Palo Alto, CA to work on improving the mobile apps offered by Facebook.
Are you using social media and geo-location apps to promote your business? If you have a physical location where customers can visit your store, you could be offering more via location based apps! Contact us today for a free quote and find out of CKR Media Consulting can help you get more customers through your doors.
The internet is buzzing again with changes!
Just a few weeks ago, Facebook allowed users a sneak peak at the brand new “timeline” layout and last week Google unveiled a completely redesigned look for YouTube. Now, YouTube is letting users give it a try before the entire remodelling process is completed.
Thanks to Google+ user, Moritz Tolxdorff, we now have a quick and easy solution for users who want to change to the new layout.
Follow the instructions below and you’ll be on your way to a new, sleek YouTube design.
- Go to YouTube
- Next, you need to open your browser’s developer tools:
As more and more businesses enter into the social media arena, one of the biggest mistakes I’ve noticed is the lack of a clear and well thought out social media strategy.
Many business owners think that if they have created Facebook, Twitter, and YouTube accounts, occasionally post content, this will be sufficient to promote their brand online. Unfortunately, this is where many businesses are missing out on the true value of social media.
Are you engaging your customers online?
One of the most important aspects of social media is the ability to connect with your customers, and ultimately your intended target market, on a personal level. This helps to gain important insight into understanding what your customers want. Additionally, use these opportunities to strengthen your brand presence online and develop new networks.
At CKR Media Consulting, we can help you create a social media strategy that will help you take your business to the next level. Contact us today for a free quote!
On Tuesday, August 23, Facebook announced that they were introducing a great deal of improvements to the privacy settings that make it easier to share posts, photos, tags and other content with exactly the people you want.
We recently wrote an article about 10 tips to Facebook privacy that highlighted the most important security and privacy settings. It seems that the staff at Facebook have taken a few tips from their more than 700 million users and made the privacy settings much more user friendly and streamlined.
Facebook has always been under fire for their hard to manage and often hidden privacy settings. According to an official statement by the Facebook regarding the recent changes:
So what do these changes mean for you and your profile settings? Most of the privacy settings are integrated and able to be modified from the profile page. Let’s have a look at some of the changes:
Profile Settings – You can edit the visibility of individual parts of your profiles from the profile editing page whereas previously this had to be done from the Privacy Settings page.
Tag Approvals – Facebook has implemented Tag Approvals. Users now must approve location or photo tags before they appear on your profile. This option can be disabled.
Photo Tag Approvals – A user can tag anybody in a photo whether they are friends or not. This makes it easier to tag people in group shots, but users must approve the tags before they appear on their profile.
Facebook Places – This has been integrated into the Publisher Box and users can now tag a location into any status update. This also applies to photos and photo albums.
GPS Restrictions – There are now no more GPS restrictions and users can tag any location in a status update or photo, making it possible to tag a location in a photo album from anywhere.
Mobile Apps – The Facebook Places icon will no longer appear in the mobile apps, and a ‘Nearby’ icon will appear instead and will display which users have tagged their location nearby.
At CKR Media Consulting, we pride ourselves on keeping up-to-date with all of the social media and web 2.0 news. If you would like to find out more, visit us at our website and let us help you harness the power of social media!
It seems that every day we hear about a new social media channel that has popped up and is offering the latest and greatest new features. For a first time user, or even a seasoned marketing vet, selecting which social media channels to work with can be a daunting task. The key to choosing these marketing mediums is finding what type of impact you want to have on your target audience.
Do you want to simply broadcast your message to the masses or are you interested in creating and interacting with an online community? Answering these questions will help you determine what social media channels work best for you.
Social media monitoring is essential for businesses of all sizes
One of the biggest tasks of anyone using social media is keeping up with all of the information. How do you monitor the massive inflow of tweets, status updates, press releases, and articles?
We’ve got a few social media monitoring tools that will make your marketing and monitoring efforts much more effective.
For anyone who is using social media, Hootsuite allows you to have your social media accounts in one convenient location, making monitoring and posting updates a breeze. The free version allows you to add up to five networks including Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.
Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. This service is great for receiving e-mail updates about your brand, search terms, or specific industry keywords.
How Sociable is a great way to start measuring your brand’s visibility on the social media channels. Similar to the Klout score, How Sociable allows you to determine your visibility based on variety of metrics that span the wide range of the social web.
At CKR Media Consulting, we specialize in social media and web 2.o applications. Contact us today to find out more about how we can help you harness the power of social media!
One of the biggest mistakes made by business owners in social media is not promoting their efforts offline.
That’s right, taking your online social media efforts offline. When businesses take on any type of marketing campaign or strategy, online or offline, they must be effectively cross-promoting their social media efforts at any possible chance that arises.
So how does a business market social media offline?
First, make sure that EVERY piece of printed marketing material (signs, menus, posters, banners, window decal, etc) includes your social media and online information. This includes links to your website, Facebook, Twitter, LinkedIn, Youtube, Foursquare, and any other online links to your business.
Next, make sure to make your offline ads memorable and creative. It would be a shame to put all that effort into creating stunning online social media accounts and only have a small portion of your client base interacting with it.
Finally, the most important aspect of offline social media marketing is getting your employees involved. Your employees, especially in service based businesses, are the first point of contact with your customers. Therefore, it is essential to ensure that they are not only aware of your social media strategy and campaign, but also spreading the word when they are with customers.
The official Twitter account,[email protected] stated this: “If you’re currently using Old Twitter, we want to let you know that you’ll be upgraded to New Twitter this week.”
So what does all of this Old Twitter and New Twitter talk mean?
Twitter has released, what they have dubbed new Twitter, as a new and improved layout and design that adds functionality and easy navigation, without all the hassles. Now users have the ability to view [email protected], re-tweets, searches, and lists on their homepage, just above the timeline.
Twitter has also made it much easier for users to view photos, videos, and other media content which can be viewed in a preview pane when you click on a tweet. Finally, the other major change to Twitter is the ability to find related content and additional information about the subject or author simply by clicking on a Tweet.
Many businesses and brands have taken notice of the incredible opportunities that Facebook and social media offer as a business and marketing platform. With this sudden surge of activity, it is essential to ensure that you are following the guidelines set out by Facebook to ensure that you are not in jeopardy of losing all of your content and hard work.
How do I know if this affects my business?
- Is your business “friends” with Facebook users?
- Is your business making “friend requests” to Facebook users?
- Is your business accepting “friend requests” from Facebook users?
- Is your business’ profile First Name and Last Name parts of your company name rather than a real person’s name?
Facebook has three different distinctions for the types of accounts that they offer: Personal Profile, Pages, and Groups. Each different account type has different restrictions and privacy settings, therefore, it is essential that you are aware of what each one is used for.
Profiles represent individuals and must be held under an individual name”. Therefore, businesses would be in direct violation.
Facebook Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives.
Facebook Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.
As Facebook continues to grow their massive 750 million active user empire, many of said users are unaware that Facebook actually has a very extensive and, at times, quite confusing, process to customize your privacy settings.
One of the biggest issues seen by users is that many of the privacy settings change with little to no warning, leaving you even worse off than you were before you finally figured out the previous settings. With more than 170 privacy options to choose from, where do you begin?
We’ve put together a list of the top 10 privacy settings for Facebook to help you protect your information and enjoy a safe browsing experience.
1. Enable HTTPS browsing
Account > Account Settings > Account Security > Secure Browsing (HTTPS)
Facebook has now added the option of accessing the site using a HTTP Secure (HTTPS) connection which greatly increases security for users.
2. Sharing on Facebook
Account > Privacy Settings > Sharing on Facebook
When you share information on Facebook, it is essential that you are aware of what you are sharing and with whom. Facebook has made this process a bit less painstaking by allowing you to share content with Everyone, Friends of Friends, or Friends only.
3. Checking in on Facebook
Account > Privacy Settings > Sharing on Facebook > Customize Settings > Friends can check me in to Places
Facebook Places is a newer feature on Facebook that allows users to check in via mobile devices in physical locations. This setting under sharing generally goes unnoticed and can be very frustrating for users. If you do not want your friends to check you into places and let everyone in the world know where you are and what you are doing, then make sure to disable this function.
4. Existing Photos and Albums
Account > Privacy Settings > Sharing on Facebook > Customize Settings > Edit album privacy for existing photos
Make sure you go back through your old photo albums and apply these settings to your existing photos. This can be done individually or by album.
5. Connecting on Facebook
Account > Privacy Settings > Connecting on Facebook
The privacy settings for sharing content on Facebook are different from the settings for connecting on Facebook. This information includes: profile picture, gender, age, education, hometown, etc. If you wan to customize your settings to determine who can see what information about you, this is the place to do it.
6. Apps, Games, and Websites
Account > Privacy Settings > Apps and Websites > Apps You Use
This is one of the privacy settings that can be a bit more effort to set up, as many users have collected dozens of apps and each of them have their own individual privacy settings. A general rule of thumb is if you can’t remember what the app is, you probably don’t need it!
7. Instant Personalization
Account > Privacy Settings > Apps and Websites > Instant Personalization
Instant Personalization allows third-party websites to personalize your experience based on your personal data. This can make for a more interesting browsing experience, but be aware that you are allowing access to your personal data.
You can choose to opt-out of Instant Personalization on individual third-party websites by just clicking “No Thanks” when asked about it. Facebook also allows you to completely disable it by leaving the check box before “Enable instant personalization on partner websites” unchecked.
8. Info accessible through your friends
Account > Privacy Settings > Apps and Websites > Info accessible through your friends
Many users are unaware, but this is a privacy setting that users should take note of. Even if you have all of your privacy settings safe and secure, you still are sharing a portion of your content with other users, even if it is with some of your closest friends. This is where the issue arises that if THEIR security and privacy settings are not customized, they could be sharing YOUR information with third party websites. This setting allows you to set exactly what information is available to apps and websites if your friends use them.
9. Public Search
Account > Privacy Settings > Apps and Websites > Public Search
Search engines like Google and Bing will show results of your public profile when someone searches your name. If you don’t want to share this information, make sure you turn this option off.
10. Friend Lists
Friends > Edit Friends > Create a List
The average Facebook user has 130 friends and is connected to more than 80 pages and groups. Most people don’t want to share ALL of their information with everyone, so Facebook has made it a bit easier to determine what you share and with who.