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How do you measure success from social campaigns?

abr 23, 2015   //   by admin   //   Online Marketing Tips, Services  //  Comments Off on How do you measure success from social campaigns?

If you’re anything like me, you’ve struggled defining what constitutes success from a social campaign. If you’re running a Facebook campaign, what metrics do you look at to gauge your success? Likes, comments and shares are great, but they don’t always translate in to success. What about Twitter? Are you looking at your campaigns with all those re-tweets and favourites and thinking…I’m doing pretty well! Don’t worry if you’ve fallen into one of these traps, we’re here to help! Let’s start by breaking the steps down to take to ensure you’re getting the most out of your social media campaigns.

Clearly define your campaign goals and KPI’s

One of the biggest mistakes that marketers make when running social campaigns is that they fail to define the goals of the campaigns and a way to effectively measuring this. ROI can be measured in many different ways like: lead generation, customer acquisition, click-through-rate, increased fans, or even the tried and true metric – revenue.

Choose your platform

It seems like everyday there is a new Social Media platform popping up with hopes of capturing some of the already saturated market. For this article, we’re going to focus on the 6 social networks listed above, however, it is essential that you find the platform that allows you to build an audience and effectively communicate with them.  A simple checklist can help you optimize your chances of success by answering the following about your target audience:

  • Who are they Age, location, interests, etc?
  • What social media platform(s) do they prefer?
  • How much time do they spend on social media?
  • What mind-set are they in when they are spending time on those social platforms?

Screen-shot-2014-02-11-at-8.24.06-AM

Track your campaigns

So after you’ve set your campaign goals and decided on your platform, its time to watch all that hard work pay off…but wait, you need to have some way to keep an eye on how your campaigns are performing. Measuring influence on social media platforms can be difficult, and it’s been the topic of debate in much of the industry. Depending on the needs of your business, there are both paid and free tools to use for campaign tracking and management. Some of the better free tools out there include Google Analytics, Hootsuite, SocialMention, and native platform insights (Facebook Insights and Twitter Analytics). Check out our list of 6 Free Tools to track Social Media Campaigns here.

Optimize your campaigns and efforts

Now that your campaigns are live and running, you can just sit back and wait for all the conversions to come in….right? NO WAY!  This is where many marketers drop the ball.  Using the data you’ve obtained from tracking your campaigns, now its time to optimize and really hone in. One tip is to run A/B tests on your landing pages and ads. You may find that some methods helped you convert more, while others weren’t so successful. By having multiple versions of your advertisement, you can really see what works and what doesn’t and put your efforts (and spend) into those that will bring the best results.

Analyze, Optimize, Repeat

6 Free Tools to Measure Social Media Success

abr 8, 2015   //   by admin   //   Online Marketing Tips  //  Comments Off on 6 Free Tools to Measure Social Media Success

One of the most difficult tasks that anyone who has worked in marketing is defining what is success, specifically, ROI as a measure of success. Traditionally, ROI has been measured like this:

Return on Investment (%) = (Net Profit / Marketing Costs) x 100

When dealing with traditional marketing methods, this is a clear-cut way of defining success and ROI for your campaigns. If you reading this, my guess is that this doesn’t work for you in social media and you need some answers! Social Media Marketing (SMM) can be tricky, but these tools should help give you an edge and help you steer your campaigns in the right direction.

  1. Google Analytics

    Google Analytics Google Analytics is an incredibly powerful tool that can allow you to get a better understand of your customers by providing you with loads of data and statistics to help you analyze your visitor traffic and optimize campaigns.  Using Google Analytics Campaign Tracking, you can set up tracking links for campaigns with UTM parameters so you can really understand your customers!

  2. Hootsuite

    hootsuite Hootsuite has been around as a staple in the social media management and metric tracking since SMM took off.  An easy-to-use interface provides users with a dashboard where they can manage and measure multiple social networks.  One feature that many people overlook is the ability to work in teams – a huge bonus for anyone who has multiple people working on their accounts. Hootsuite is a great tool for scheduling posts from multiple social media channels as well as giving you the ability to create individual reports.

  3. Facebook Insights

    facebook insightsFacebook Insights is a powerful tool that provides all the analytic data for your Facebook page. Page Insights gives Page managers a number of aggregate metrics, including the number of people who like their Page, how many people see a post and how many people clicked the post. The insights allow you to understand your audience, what they are reacting to, and adjust your content to meet their needs.

  4. Twitter Analytics

    twitter analytics Twitter finally caught up with the rest of the major social media platforms and has released some analytics. With Twitter Analytics, you can track timeline activity, including tweets that were favorited, retweeted, and replied to. Another helpful aspect of this tool is that it tracks the number of mentions, new followers and newly followed. Check out our  “Beginners Guide to Twitter Analytics” for a full breakdown.

  5. Bitly

    bitly Bitly is an incredibly powerful tool that is vastly underrated.  Most people use bitly to just shorten their urls, but it does so much more! This link shortener allows you track everything you share. This is a great way to see what your audience is interacting with and decide if the content you share is valuable.

  6. SocialMention

    Social Mention Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

Should I set up Facebook Business Manager?

abr 7, 2015   //   by admin   //   Informacion de Facebook  //  Comments Off on Should I set up Facebook Business Manager?
Facebook Business Manager
By now, many of you may have heard of the new offering from Facebook, Business Manager, but still haven’t got a clue about what it is.  Business Manager is a new, more secure tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people. Sounds great, but what does this mean for me and should I use this for my business page on Facebook?  Let’s break it down into some easy to digest steps to see if this is the right fit for you:

Step 1 – Getting Started

If your business is not yet set up in Business Manager, you need to create a new business then associate your apps with it. Choose one person from your company to set up Business Manager. The person should currently be responsible for managing your company’s primary Facebook Page, ad accounts, and apps and for giving other people permission to work on them. Once Business Manager is set up, you can add as many people to it as you want.

Step 2 – Setup Business Manager

  • Go to business.facebook.com.
  • At the bottom of the page, click Get Started.
  • Click Next at the bottom of the page that describes what you need to get started.
  • Tell us a little about your business and click Next.
  • Enter your business name and choose your primary Page. We’ll show the list of Pages you already have access to. If you don’t want to use any of these, or you don’t have any Pages, click Create New Facebook Page and follow the steps. Click Next.
  • Enter your name and information for how you want to appear to your co-workers in Business Manager, including your work email address. This is the email address that you use most often in relation to your business. It does not have to be the same as your personal email address that you use to sign in to Facebook.
  • Click Create Business Manager. You now have a Business Manager that you are the primary admin for.
  • IMPORTANT: If you want to make posts for your Page, you now must add yourself as an admin to the Page. Click Settings on the upper left of the page, and then click Pages in the left navigation.
  • Select the Page you want to add yourself to, and then click Add People. Enter your name and click Save.

Step 3: Add users and pages to Business Manager

Now that you’ve created your Business Manager, its time to start adding users and assigning roles.  It’s realy simple to add users, just enter the work email addresses of the people you want to add and select the role you’d like to assign them. The roles you can decide between are:

  • Business Admin: Can manage all aspects of the business settings including modifying or deleting the account and adding or removing people from the employee list.
  • Business Employee: Can see basic business info and be assigned roles by admins of the business, but can’t make any changes.

After selecting the users and roles, you need to choose which Pages or ad accounts to allow access to. Choose the lowest role on each ad account or Page that will allow that person to do their job.

Step 4: Add an Advertising Account

For those of us who have opted to use ad accounts to manage our Facebook ads, you can also add these into Business Manager so that you can keep track of everything in one place.  There are two ways to add an ad account to Business Manager:

  • You can request access to an ad account, which is how you get permission to run ads or view campaigns, depending on your role. This is recommended for agencies that are running ad campaigns on behalf of a business.
  • You can claim an ad account, which is how you transfer an ad account from a personal Facebook account to your Business Manager. You should do this if you or your business is the owner of the ad account. Learn more about what happens to your ad account when you move it to Business Manager.

Step 5: Give it a try

Now that we’ve got a grasp on how to setup Business Manager and some of the main features, have a look and see what you think.  We’ve been using this new setup since the inception and have found that the transition is fairly easy to get used to.  That being said, we’re always available for a consult on how CKR Media Consulting can help you get the most out of your social media efforts!

(English) WhatsApp crashes and leaves millions speechless

feb 22, 2014   //   by admin   //   Online Marketing Tips  //  Comments Off on (English) WhatsApp crashes and leaves millions speechless

Disculpa, pero esta entrada está disponible sólo en English.

Facebook has begun testing Video ads

dic 17, 2013   //   by admin   //   Informacion de Facebook  //  Comments Off on Facebook has begun testing Video ads

Facebook has announced this week via Facebook for Business that they will be testing video ads this week. This marks a big move for Facebook, as they have been pushing users to start using their ad platform and services since moving public months back.  A post from Facebook stated:

facebook video ads

“Since September, we have been testing an easier way to watch videos shared by friends. Without having to click or tap play, videos come to life in News Feed and start playing without sound. Through the course of this test, we’ve seen a more than 10% increase in people watching, liking, sharing and commenting on videos. It’s a better experience for people and it’s leading to increased engagement.” So how will this work? We’ve got a breakdown of what to expect here:

  • Videos will begin to play as they appear on the users screen.  This means that users will be presented with video as they scroll through their newsfeed, which should create a more compelling experience and doesn’t require users to click on the content to watch.
  • If the vidoe is played in full screen, the sound will also be played.
  • When the video has finished playing, two additional videos will be presented, which allows marketers to showcase more of their material.
  • On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to WiFi — meaning this content will not consume data plans, even if you’re not connected to WiFi at the time of playback

We’ll be testing these new ads out and will report back to let you know our thoughts, but this looks like a Facebook addition we can see taking off!

(English) Facebook launches a completely redesigned News Feed

mar 8, 2013   //   by admin   //   Informacion de Facebook  //  Comments Off on (English) Facebook launches a completely redesigned News Feed

Disculpa, pero esta entrada está disponible sólo en English.

(English) Facebook adds Sharing feature to Mobile

nov 19, 2012   //   by admin   //   Blog, Informacion de Facebook  //  Comments Off on (English) Facebook adds Sharing feature to Mobile

Facebook Amigos crece con la actualización del muro

nov 12, 2012   //   by admin   //   Blog, Informacion de Facebook  //  Comments Off on Facebook Amigos crece con la actualización del muro

¿Sabías que hay páginas de Facebook creadas solo para hacer un seguimiento de las relaciones con tus amigos?

Si es algo nuevo para ti, no te preocupes, pocos sabían de la existencia de estas páginas. Esta opción se ha lanzado en 2010 y hace poco Facebook ha actualizado la página mejorando su funcionalidad y aspecto. 

Para poder ver la página de amistad que compartes con alguien, tienes que entrar en el perfil de esta persona. Haz clic en la pestaña de configuración que está al lado de ‘Mensaje’ (la pequeña rueda dentada) y te aparecerán una serie de opciones. Para poder acceder a la información debes seleccionar la opción ‘Ver amistad’. Una vez dentro verás el historial de tu amistad con esta persona.

Facebook ha introducido esta opción a su manera habitual, así que si todavía no la tienes, no te preocupes, aparecerá en cualquier momento uno de estos días.

¿Que te parece que Facebook recoja de forma masiva las informaciones relacionadas con tus amistades?

¿Eres consciente de que la información de tu vida privada está allí fuera al alcance de todos?
Echa un vistazo a nuestros blogs anteriores sobre los ajustes de privacidad de tu perfil para asegurarte de que estás compartiendo tu información solo con quien tú quieras.   

Nuevas opciones para las Ofertas en Facebook

nov 9, 2012   //   by admin   //   Blog, Informacion de Facebook  //  Comments Off on Nuevas opciones para las Ofertas en Facebook

Facebook Offers image

Facebook ha empezado a realizar algunos cambios a las Ofertas, cambios que permitirán a los administradores y dueños de las páginas ofrecer más a sus seguidores.


Según Facebook, Ofertas traerá más gente a tus negocios gracias a una oferta de la que podrán beneficiarse y que podrán compartir con sus amigos. Ofertas requiere un presupuesto para el lanzamiento de la oferta y el total a pagar se calculará dependiendo del número de personas a las que se quiere alcanzar.

Al momento existen tres tipos de ofertas disponibles para los administradores de las páginas:

  • Los clientes tendrán que enseñar un impreso de la oferta a los trabajadores del negocio o enseñarla a través de sus móviles.
  • Los clientes podrán canjear la oferta en tu negocio físico o en la página web.
  • Los clientes podrán canjear la oferta solo visitando la página web.

Otras opciones añadidas recientemente incluyen un código de barras escaneable que permitirá a los dueños de los negocios crear y hacer el seguimiento de las ofertas que compartan en sus muros. Esto consentirá lanzar las Ofertas en una plataforma de comercio online de propietarios minoristas, proporcionando una unificación perfecta tanto para el usuario como para el administrador.

Facebook todavía no tiene el éxito masivo que está obteniendo la aplicación Foursquare, que permite a los usuarios realizar ‘check in’ en los sitios que visiten y canjear las ofertas que los comercios lanzen en la aplicación, no obstante, gracias a la masiva audiencia, Facebook podrá averiguar la funcionalidad de esta opción e ir adaptándose.

Crees que Facebook se ha pasado con las técnicas de promoción? Tienen que pensar en como monetizar los más de 850 millones de usuarios y sacarle partido.

Facebook: Diferencias entre un perfil personal y una pagina de fans

oct 24, 2012   //   by admin   //   Informacion de Facebook  //  Comments Off on Facebook: Diferencias entre un perfil personal y una pagina de fans

Si tienes una cuenta en Facebook para tu empresa, deberías tener muchos ‘Me gusta’, no ‘Amigos’. En Facebook tenemos la posibilidad de crear 2 tipos de perfiles: personales y de empresa.

Perfil Personal:

Un perfil personal es exclusivamente para uso personal y no comercial. Representan a personas y deben poseer el nombre de una persona.

  • El perfil de usuario es privado y solo puede ser visto por las personas autorizadas.
  • Sirve para navegar y comunicarse con amigos y familiares.
  • Permite un máximo de 5000 contactos / amigos.
  • Todas las peticiones han de ser aprobadas para que el perfil sea visible al resto.
  • Es posible mandar mensajes de uno en uno.

Pagina de Fans:

Las páginas están dirigidas a profesionales para un uso profesional, y permiten a una organización, empresa, un famoso o un grupo musical mantener su presencia en Facebook. Solo podrás crear páginas de Facebook para representar a organizaciones reales de las que seas un representante autorizado.

  • La página de fans es un perfil público visible a todo el mundo aunque cuando la gente no está logueada.
  • Permite compartir su negocio y sus productos con la comunidad, mejorando la comunicación con sus clientes.
  • Puede tener un número ilimitado de fans.
  • Los interesados pueden unirse a la página sin tener que pedir confirmación.
  • Es posible mandar actualizaciones a todos tus fans a la vez.
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