Browsing articles tagged with " business page"

6 Free Tools to Measure Social Media Success

abr 8, 2015   //   by admin   //   Online Marketing Tips  //  Comments Off on 6 Free Tools to Measure Social Media Success

One of the most difficult tasks that anyone who has worked in marketing is defining what is success, specifically, ROI as a measure of success. Traditionally, ROI has been measured like this:

Return on Investment (%) = (Net Profit / Marketing Costs) x 100

When dealing with traditional marketing methods, this is a clear-cut way of defining success and ROI for your campaigns. If you reading this, my guess is that this doesn’t work for you in social media and you need some answers! Social Media Marketing (SMM) can be tricky, but these tools should help give you an edge and help you steer your campaigns in the right direction.

  1. Google Analytics

    Google Analytics Google Analytics is an incredibly powerful tool that can allow you to get a better understand of your customers by providing you with loads of data and statistics to help you analyze your visitor traffic and optimize campaigns.  Using Google Analytics Campaign Tracking, you can set up tracking links for campaigns with UTM parameters so you can really understand your customers!

  2. Hootsuite

    hootsuite Hootsuite has been around as a staple in the social media management and metric tracking since SMM took off.  An easy-to-use interface provides users with a dashboard where they can manage and measure multiple social networks.  One feature that many people overlook is the ability to work in teams – a huge bonus for anyone who has multiple people working on their accounts. Hootsuite is a great tool for scheduling posts from multiple social media channels as well as giving you the ability to create individual reports.

  3. Facebook Insights

    facebook insightsFacebook Insights is a powerful tool that provides all the analytic data for your Facebook page. Page Insights gives Page managers a number of aggregate metrics, including the number of people who like their Page, how many people see a post and how many people clicked the post. The insights allow you to understand your audience, what they are reacting to, and adjust your content to meet their needs.

  4. Twitter Analytics

    twitter analytics Twitter finally caught up with the rest of the major social media platforms and has released some analytics. With Twitter Analytics, you can track timeline activity, including tweets that were favorited, retweeted, and replied to. Another helpful aspect of this tool is that it tracks the number of mentions, new followers and newly followed. Check out our  “Beginners Guide to Twitter Analytics” for a full breakdown.

  5. Bitly

    bitly Bitly is an incredibly powerful tool that is vastly underrated.  Most people use bitly to just shorten their urls, but it does so much more! This link shortener allows you track everything you share. This is a great way to see what your audience is interacting with and decide if the content you share is valuable.

  6. SocialMention

    Social Mention Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

Facebook: Diferencias entre un perfil personal y una pagina de fans

oct 24, 2012   //   by admin   //   Informacion de Facebook  //  Comments Off on Facebook: Diferencias entre un perfil personal y una pagina de fans

Si tienes una cuenta en Facebook para tu empresa, deberías tener muchos ‘Me gusta’, no ‘Amigos’. En Facebook tenemos la posibilidad de crear 2 tipos de perfiles: personales y de empresa.

Perfil Personal:

Un perfil personal es exclusivamente para uso personal y no comercial. Representan a personas y deben poseer el nombre de una persona.

  • El perfil de usuario es privado y solo puede ser visto por las personas autorizadas.
  • Sirve para navegar y comunicarse con amigos y familiares.
  • Permite un máximo de 5000 contactos / amigos.
  • Todas las peticiones han de ser aprobadas para que el perfil sea visible al resto.
  • Es posible mandar mensajes de uno en uno.

Pagina de Fans:

Las páginas están dirigidas a profesionales para un uso profesional, y permiten a una organización, empresa, un famoso o un grupo musical mantener su presencia en Facebook. Solo podrás crear páginas de Facebook para representar a organizaciones reales de las que seas un representante autorizado.

  • La página de fans es un perfil público visible a todo el mundo aunque cuando la gente no está logueada.
  • Permite compartir su negocio y sus productos con la comunidad, mejorando la comunicación con sus clientes.
  • Puede tener un número ilimitado de fans.
  • Los interesados pueden unirse a la página sin tener que pedir confirmación.
  • Es posible mandar actualizaciones a todos tus fans a la vez.

(English) Manage your Fan Pages with Facebook’s new App

may 22, 2012   //   by admin   //   Informacion de Facebook  //  Comments Off on (English) Manage your Fan Pages with Facebook’s new App

(English) Facebook Pages get a Facelift

feb 29, 2012   //   by admin   //   Blog, Informacion de Facebook  //  Comments Off on (English) Facebook Pages get a Facelift

Disculpa, pero esta entrada está disponible sólo en English.

(English) Is your business violating Facebook guidelines?

ago 1, 2011   //   by admin   //   Informacion de Facebook  //  Comments Off on (English) Is your business violating Facebook guidelines?

Disculpa, pero esta entrada está disponible sólo en English.