Browsing articles tagged with " facebook marketing"

Should I set up Facebook Business Manager?

abr 7, 2015   //   by admin   //   Sin categoría  //  Comments Off on Should I set up Facebook Business Manager?
Facebook Business Manager
By now, many of you may have heard of the new offering from Facebook, Business Manager, but still haven’t got a clue about what it is.  Business Manager is a new, more secure tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people. Sounds great, but what does this mean for me and should I use this for my business page on Facebook?  Let’s break it down into some easy to digest steps to see if this is the right fit for you:

Step 1 – Getting Started

If your business is not yet set up in Business Manager, you need to create a new business then associate your apps with it. Choose one person from your company to set up Business Manager. The person should currently be responsible for managing your company’s primary Facebook Page, ad accounts, and apps and for giving other people permission to work on them. Once Business Manager is set up, you can add as many people to it as you want.

Step 2 – Setup Business Manager

  • Go to business.facebook.com.
  • At the bottom of the page, click Get Started.
  • Click Next at the bottom of the page that describes what you need to get started.
  • Tell us a little about your business and click Next.
  • Enter your business name and choose your primary Page. We’ll show the list of Pages you already have access to. If you don’t want to use any of these, or you don’t have any Pages, click Create New Facebook Page and follow the steps. Click Next.
  • Enter your name and information for how you want to appear to your co-workers in Business Manager, including your work email address. This is the email address that you use most often in relation to your business. It does not have to be the same as your personal email address that you use to sign in to Facebook.
  • Click Create Business Manager. You now have a Business Manager that you are the primary admin for.
  • IMPORTANT: If you want to make posts for your Page, you now must add yourself as an admin to the Page. Click Settings on the upper left of the page, and then click Pages in the left navigation.
  • Select the Page you want to add yourself to, and then click Add People. Enter your name and click Save.

Step 3: Add users and pages to Business Manager

Now that you’ve created your Business Manager, its time to start adding users and assigning roles.  It’s realy simple to add users, just enter the work email addresses of the people you want to add and select the role you’d like to assign them. The roles you can decide between are:

  • Business Admin: Can manage all aspects of the business settings including modifying or deleting the account and adding or removing people from the employee list.
  • Business Employee: Can see basic business info and be assigned roles by admins of the business, but can’t make any changes.

After selecting the users and roles, you need to choose which Pages or ad accounts to allow access to. Choose the lowest role on each ad account or Page that will allow that person to do their job.

Step 4: Add an Advertising Account

For those of us who have opted to use ad accounts to manage our Facebook ads, you can also add these into Business Manager so that you can keep track of everything in one place.  There are two ways to add an ad account to Business Manager:

  • You can request access to an ad account, which is how you get permission to run ads or view campaigns, depending on your role. This is recommended for agencies that are running ad campaigns on behalf of a business.
  • You can claim an ad account, which is how you transfer an ad account from a personal Facebook account to your Business Manager. You should do this if you or your business is the owner of the ad account. Learn more about what happens to your ad account when you move it to Business Manager.

Step 5: Give it a try

Now that we’ve got a grasp on how to setup Business Manager and some of the main features, have a look and see what you think.  We’ve been using this new setup since the inception and have found that the transition is fairly easy to get used to.  That being said, we’re always available for a consult on how CKR Media Consulting can help you get the most out of your social media efforts!

(English) WhatsApp crashes and leaves millions speechless

feb 22, 2014   //   by admin   //   Sin categoría  //  Comments Off on (English) WhatsApp crashes and leaves millions speechless

Disculpa, pero esta entrada está disponible sólo en English.

Facebook has begun testing Video ads

dic 17, 2013   //   by admin   //   Sin categoría  //  Comments Off on Facebook has begun testing Video ads

Facebook has announced this week via Facebook for Business that they will be testing video ads this week. This marks a big move for Facebook, as they have been pushing users to start using their ad platform and services since moving public months back.  A post from Facebook stated:

facebook video ads

“Since September, we have been testing an easier way to watch videos shared by friends. Without having to click or tap play, videos come to life in News Feed and start playing without sound. Through the course of this test, we’ve seen a more than 10% increase in people watching, liking, sharing and commenting on videos. It’s a better experience for people and it’s leading to increased engagement.” So how will this work? We’ve got a breakdown of what to expect here:

  • Videos will begin to play as they appear on the users screen.  This means that users will be presented with video as they scroll through their newsfeed, which should create a more compelling experience and doesn’t require users to click on the content to watch.
  • If the vidoe is played in full screen, the sound will also be played.
  • When the video has finished playing, two additional videos will be presented, which allows marketers to showcase more of their material.
  • On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to WiFi — meaning this content will not consume data plans, even if you’re not connected to WiFi at the time of playback

We’ll be testing these new ads out and will report back to let you know our thoughts, but this looks like a Facebook addition we can see taking off!

(English) Facebook launches a completely redesigned News Feed

mar 8, 2013   //   by admin   //   Sin categoría  //  Comments Off on (English) Facebook launches a completely redesigned News Feed

Disculpa, pero esta entrada está disponible sólo en English.

(English) Facebook adds Sharing feature to Mobile

nov 19, 2012   //   by admin   //   Sin categoría  //  Comments Off on (English) Facebook adds Sharing feature to Mobile

(English) Facebook to begin removing fake Likes on Brand Pages

sep 6, 2012   //   by admin   //   Sin categoría  //  Comments Off on (English) Facebook to begin removing fake Likes on Brand Pages

Disculpa, pero esta entrada está disponible sólo en English.

Facebook announces new page post targeting options

sep 4, 2012   //   by admin   //   Sin categoría  //  Comments Off on Facebook announces new page post targeting options

Facebook pages with 5,000 likes will receive advanced post options

Page admins and owners with 5,000 likes or more will start to be able to take advantage of some advanced features within the newt week.  Facebook has announced that they will allow targeted posts to be sent to fans based on criteria including: gender, language, relationship status, and education.

Targeted posts will still be visible from the page timeline, however, they will appear only to the selected groups in the news feed.  This has great potential to share relevant content with target audiences and will increase the overall page interaction.

Facebook pages image

Do you think that this will help filter out some of the numerous unrelated content posts you see? Leave us your comments below and let us know what you think.

Will Facebook go forward with jobs board?

jul 12, 2012   //   by admin   //   Sin categoría  //  Comments Off on Will Facebook go forward with jobs board?

Speculation is increasing on the web about a possible jobs board on Facebook to compete with LinkedIn.

LinkedInFor those looking for a new career or just interested what’s out there, many may be visiting Facebook to find the latest and greatest offers. With Facebook nearing more than 800 million users and their recent IPO, its no surprise that they are looking for additional sources of revenue to help them stay at the top of their game. While Facebook is more known for being the social space that keeps work and social lives separate, the line is becoming increasingly blurred as more and more monetization is being sought after on the social giant.

LinkedIn has maintained its popularity as the social networking site that allows you to network with your fellow industry colleagues and has become one of the most popular on-line sites for job seekers.  Additionally, LinkedIn has a much more professional feel to the environment, which directly opposes that of Facebook.

What are you thoughts? Do you think that a combination of your work life and social life is a good idea? Let us know and we’ll be sure to keep you posted with all the latest news.