Browsing articles tagged with " facebook tips"

How do you measure success from social campaigns?

abr 23, 2015   //   by admin   //   Online Marketing Tips, Services  //  Comments Off on How do you measure success from social campaigns?

If you’re anything like me, you’ve struggled defining what constitutes success from a social campaign. If you’re running a Facebook campaign, what metrics do you look at to gauge your success? Likes, comments and shares are great, but they don’t always translate in to success. What about Twitter? Are you looking at your campaigns with all those re-tweets and favourites and thinking…I’m doing pretty well! Don’t worry if you’ve fallen into one of these traps, we’re here to help! Let’s start by breaking the steps down to take to ensure you’re getting the most out of your social media campaigns.

Clearly define your campaign goals and KPI’s

One of the biggest mistakes that marketers make when running social campaigns is that they fail to define the goals of the campaigns and a way to effectively measuring this. ROI can be measured in many different ways like: lead generation, customer acquisition, click-through-rate, increased fans, or even the tried and true metric – revenue.

Choose your platform

It seems like everyday there is a new Social Media platform popping up with hopes of capturing some of the already saturated market. For this article, we’re going to focus on the 6 social networks listed above, however, it is essential that you find the platform that allows you to build an audience and effectively communicate with them.  A simple checklist can help you optimize your chances of success by answering the following about your target audience:

  • Who are they Age, location, interests, etc?
  • What social media platform(s) do they prefer?
  • How much time do they spend on social media?
  • What mind-set are they in when they are spending time on those social platforms?

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Track your campaigns

So after you’ve set your campaign goals and decided on your platform, its time to watch all that hard work pay off…but wait, you need to have some way to keep an eye on how your campaigns are performing. Measuring influence on social media platforms can be difficult, and it’s been the topic of debate in much of the industry. Depending on the needs of your business, there are both paid and free tools to use for campaign tracking and management. Some of the better free tools out there include Google Analytics, Hootsuite, SocialMention, and native platform insights (Facebook Insights and Twitter Analytics). Check out our list of 6 Free Tools to track Social Media Campaigns here.

Optimize your campaigns and efforts

Now that your campaigns are live and running, you can just sit back and wait for all the conversions to come in….right? NO WAY!  This is where many marketers drop the ball.  Using the data you’ve obtained from tracking your campaigns, now its time to optimize and really hone in. One tip is to run A/B tests on your landing pages and ads. You may find that some methods helped you convert more, while others weren’t so successful. By having multiple versions of your advertisement, you can really see what works and what doesn’t and put your efforts (and spend) into those that will bring the best results.

Analyze, Optimize, Repeat

Facebook has begun testing Video ads

dic 17, 2013   //   by admin   //   Informacion de Facebook  //  Comments Off on Facebook has begun testing Video ads

Facebook has announced this week via Facebook for Business that they will be testing video ads this week. This marks a big move for Facebook, as they have been pushing users to start using their ad platform and services since moving public months back.  A post from Facebook stated:

facebook video ads

“Since September, we have been testing an easier way to watch videos shared by friends. Without having to click or tap play, videos come to life in News Feed and start playing without sound. Through the course of this test, we’ve seen a more than 10% increase in people watching, liking, sharing and commenting on videos. It’s a better experience for people and it’s leading to increased engagement.” So how will this work? We’ve got a breakdown of what to expect here:

  • Videos will begin to play as they appear on the users screen.  This means that users will be presented with video as they scroll through their newsfeed, which should create a more compelling experience and doesn’t require users to click on the content to watch.
  • If the vidoe is played in full screen, the sound will also be played.
  • When the video has finished playing, two additional videos will be presented, which allows marketers to showcase more of their material.
  • On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to WiFi — meaning this content will not consume data plans, even if you’re not connected to WiFi at the time of playback

We’ll be testing these new ads out and will report back to let you know our thoughts, but this looks like a Facebook addition we can see taking off!

(English) Facebook launches a completely redesigned News Feed

mar 8, 2013   //   by admin   //   Informacion de Facebook  //  Comments Off on (English) Facebook launches a completely redesigned News Feed

Disculpa, pero esta entrada está disponible sólo en English.

(English) Facebook adds Sharing feature to Mobile

nov 19, 2012   //   by admin   //   Blog, Informacion de Facebook  //  Comments Off on (English) Facebook adds Sharing feature to Mobile

Facebook Amigos crece con la actualización del muro

nov 12, 2012   //   by admin   //   Blog, Informacion de Facebook  //  Comments Off on Facebook Amigos crece con la actualización del muro

¿Sabías que hay páginas de Facebook creadas solo para hacer un seguimiento de las relaciones con tus amigos?

Si es algo nuevo para ti, no te preocupes, pocos sabían de la existencia de estas páginas. Esta opción se ha lanzado en 2010 y hace poco Facebook ha actualizado la página mejorando su funcionalidad y aspecto. 

Para poder ver la página de amistad que compartes con alguien, tienes que entrar en el perfil de esta persona. Haz clic en la pestaña de configuración que está al lado de ‘Mensaje’ (la pequeña rueda dentada) y te aparecerán una serie de opciones. Para poder acceder a la información debes seleccionar la opción ‘Ver amistad’. Una vez dentro verás el historial de tu amistad con esta persona.

Facebook ha introducido esta opción a su manera habitual, así que si todavía no la tienes, no te preocupes, aparecerá en cualquier momento uno de estos días.

¿Que te parece que Facebook recoja de forma masiva las informaciones relacionadas con tus amistades?

¿Eres consciente de que la información de tu vida privada está allí fuera al alcance de todos?
Echa un vistazo a nuestros blogs anteriores sobre los ajustes de privacidad de tu perfil para asegurarte de que estás compartiendo tu información solo con quien tú quieras.   

Nuevas opciones para las Ofertas en Facebook

nov 9, 2012   //   by admin   //   Blog, Informacion de Facebook  //  Comments Off on Nuevas opciones para las Ofertas en Facebook

Facebook Offers image

Facebook ha empezado a realizar algunos cambios a las Ofertas, cambios que permitirán a los administradores y dueños de las páginas ofrecer más a sus seguidores.


Según Facebook, Ofertas traerá más gente a tus negocios gracias a una oferta de la que podrán beneficiarse y que podrán compartir con sus amigos. Ofertas requiere un presupuesto para el lanzamiento de la oferta y el total a pagar se calculará dependiendo del número de personas a las que se quiere alcanzar.

Al momento existen tres tipos de ofertas disponibles para los administradores de las páginas:

  • Los clientes tendrán que enseñar un impreso de la oferta a los trabajadores del negocio o enseñarla a través de sus móviles.
  • Los clientes podrán canjear la oferta en tu negocio físico o en la página web.
  • Los clientes podrán canjear la oferta solo visitando la página web.

Otras opciones añadidas recientemente incluyen un código de barras escaneable que permitirá a los dueños de los negocios crear y hacer el seguimiento de las ofertas que compartan en sus muros. Esto consentirá lanzar las Ofertas en una plataforma de comercio online de propietarios minoristas, proporcionando una unificación perfecta tanto para el usuario como para el administrador.

Facebook todavía no tiene el éxito masivo que está obteniendo la aplicación Foursquare, que permite a los usuarios realizar ‘check in’ en los sitios que visiten y canjear las ofertas que los comercios lanzen en la aplicación, no obstante, gracias a la masiva audiencia, Facebook podrá averiguar la funcionalidad de esta opción e ir adaptándose.

Crees que Facebook se ha pasado con las técnicas de promoción? Tienen que pensar en como monetizar los más de 850 millones de usuarios y sacarle partido.

(English) Facebook to begin removing fake Likes on Brand Pages

sep 6, 2012   //   by admin   //   Blog, Informacion de Facebook  //  Comments Off on (English) Facebook to begin removing fake Likes on Brand Pages

Disculpa, pero esta entrada está disponible sólo en English.

Facebook announces new page post targeting options

sep 4, 2012   //   by admin   //   Blog, Informacion de Facebook  //  Comments Off on Facebook announces new page post targeting options

Facebook pages with 5,000 likes will receive advanced post options

Page admins and owners with 5,000 likes or more will start to be able to take advantage of some advanced features within the newt week.  Facebook has announced that they will allow targeted posts to be sent to fans based on criteria including: gender, language, relationship status, and education.

Targeted posts will still be visible from the page timeline, however, they will appear only to the selected groups in the news feed.  This has great potential to share relevant content with target audiences and will increase the overall page interaction.

Facebook pages image

Do you think that this will help filter out some of the numerous unrelated content posts you see? Leave us your comments below and let us know what you think.

(English) Facebook allows first real money gambling app for UK audience

ago 7, 2012   //   by admin   //   Informacion de Facebook  //  Comments Off on (English) Facebook allows first real money gambling app for UK audience

(English) Manage your Fan Pages with Facebook’s new App

may 22, 2012   //   by admin   //   Informacion de Facebook  //  Comments Off on (English) Manage your Fan Pages with Facebook’s new App

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