Browsing articles tagged with " online marketing"

6 Free Tools to Measure Social Media Success

abr 8, 2015   //   by admin   //   Online Marketing Tips  //  Comments Off on 6 Free Tools to Measure Social Media Success

One of the most difficult tasks that anyone who has worked in marketing is defining what is success, specifically, ROI as a measure of success. Traditionally, ROI has been measured like this:

Return on Investment (%) = (Net Profit / Marketing Costs) x 100

When dealing with traditional marketing methods, this is a clear-cut way of defining success and ROI for your campaigns. If you reading this, my guess is that this doesn’t work for you in social media and you need some answers! Social Media Marketing (SMM) can be tricky, but these tools should help give you an edge and help you steer your campaigns in the right direction.

  1. Google Analytics

    Google Analytics Google Analytics is an incredibly powerful tool that can allow you to get a better understand of your customers by providing you with loads of data and statistics to help you analyze your visitor traffic and optimize campaigns.  Using Google Analytics Campaign Tracking, you can set up tracking links for campaigns with UTM parameters so you can really understand your customers!

  2. Hootsuite

    hootsuite Hootsuite has been around as a staple in the social media management and metric tracking since SMM took off.  An easy-to-use interface provides users with a dashboard where they can manage and measure multiple social networks.  One feature that many people overlook is the ability to work in teams – a huge bonus for anyone who has multiple people working on their accounts. Hootsuite is a great tool for scheduling posts from multiple social media channels as well as giving you the ability to create individual reports.

  3. Facebook Insights

    facebook insightsFacebook Insights is a powerful tool that provides all the analytic data for your Facebook page. Page Insights gives Page managers a number of aggregate metrics, including the number of people who like their Page, how many people see a post and how many people clicked the post. The insights allow you to understand your audience, what they are reacting to, and adjust your content to meet their needs.

  4. Twitter Analytics

    twitter analytics Twitter finally caught up with the rest of the major social media platforms and has released some analytics. With Twitter Analytics, you can track timeline activity, including tweets that were favorited, retweeted, and replied to. Another helpful aspect of this tool is that it tracks the number of mentions, new followers and newly followed. Check out our  “Beginners Guide to Twitter Analytics” for a full breakdown.

  5. Bitly

    bitly Bitly is an incredibly powerful tool that is vastly underrated.  Most people use bitly to just shorten their urls, but it does so much more! This link shortener allows you track everything you share. This is a great way to see what your audience is interacting with and decide if the content you share is valuable.

  6. SocialMention

    Social Mention Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

Should I set up Facebook Business Manager?

abr 7, 2015   //   by admin   //   Informacion de Facebook  //  Comments Off on Should I set up Facebook Business Manager?
Facebook Business Manager
By now, many of you may have heard of the new offering from Facebook, Business Manager, but still haven’t got a clue about what it is.  Business Manager is a new, more secure tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people. Sounds great, but what does this mean for me and should I use this for my business page on Facebook?  Let’s break it down into some easy to digest steps to see if this is the right fit for you:

Step 1 – Getting Started

If your business is not yet set up in Business Manager, you need to create a new business then associate your apps with it. Choose one person from your company to set up Business Manager. The person should currently be responsible for managing your company’s primary Facebook Page, ad accounts, and apps and for giving other people permission to work on them. Once Business Manager is set up, you can add as many people to it as you want.

Step 2 – Setup Business Manager

  • Go to
  • At the bottom of the page, click Get Started.
  • Click Next at the bottom of the page that describes what you need to get started.
  • Tell us a little about your business and click Next.
  • Enter your business name and choose your primary Page. We’ll show the list of Pages you already have access to. If you don’t want to use any of these, or you don’t have any Pages, click Create New Facebook Page and follow the steps. Click Next.
  • Enter your name and information for how you want to appear to your co-workers in Business Manager, including your work email address. This is the email address that you use most often in relation to your business. It does not have to be the same as your personal email address that you use to sign in to Facebook.
  • Click Create Business Manager. You now have a Business Manager that you are the primary admin for.
  • IMPORTANT: If you want to make posts for your Page, you now must add yourself as an admin to the Page. Click Settings on the upper left of the page, and then click Pages in the left navigation.
  • Select the Page you want to add yourself to, and then click Add People. Enter your name and click Save.

Step 3: Add users and pages to Business Manager

Now that you’ve created your Business Manager, its time to start adding users and assigning roles.  It’s realy simple to add users, just enter the work email addresses of the people you want to add and select the role you’d like to assign them. The roles you can decide between are:

  • Business Admin: Can manage all aspects of the business settings including modifying or deleting the account and adding or removing people from the employee list.
  • Business Employee: Can see basic business info and be assigned roles by admins of the business, but can’t make any changes.

After selecting the users and roles, you need to choose which Pages or ad accounts to allow access to. Choose the lowest role on each ad account or Page that will allow that person to do their job.

Step 4: Add an Advertising Account

For those of us who have opted to use ad accounts to manage our Facebook ads, you can also add these into Business Manager so that you can keep track of everything in one place.  There are two ways to add an ad account to Business Manager:

  • You can request access to an ad account, which is how you get permission to run ads or view campaigns, depending on your role. This is recommended for agencies that are running ad campaigns on behalf of a business.
  • You can claim an ad account, which is how you transfer an ad account from a personal Facebook account to your Business Manager. You should do this if you or your business is the owner of the ad account. Learn more about what happens to your ad account when you move it to Business Manager.

Step 5: Give it a try

Now that we’ve got a grasp on how to setup Business Manager and some of the main features, have a look and see what you think.  We’ve been using this new setup since the inception and have found that the transition is fairly easy to get used to.  That being said, we’re always available for a consult on how CKR Media Consulting can help you get the most out of your social media efforts!

Nuevas opciones para las Ofertas en Facebook

nov 9, 2012   //   by admin   //   Blog, Informacion de Facebook  //  Comments Off on Nuevas opciones para las Ofertas en Facebook

Facebook Offers image

Facebook ha empezado a realizar algunos cambios a las Ofertas, cambios que permitirán a los administradores y dueños de las páginas ofrecer más a sus seguidores.

Según Facebook, Ofertas traerá más gente a tus negocios gracias a una oferta de la que podrán beneficiarse y que podrán compartir con sus amigos. Ofertas requiere un presupuesto para el lanzamiento de la oferta y el total a pagar se calculará dependiendo del número de personas a las que se quiere alcanzar.

Al momento existen tres tipos de ofertas disponibles para los administradores de las páginas:

  • Los clientes tendrán que enseñar un impreso de la oferta a los trabajadores del negocio o enseñarla a través de sus móviles.
  • Los clientes podrán canjear la oferta en tu negocio físico o en la página web.
  • Los clientes podrán canjear la oferta solo visitando la página web.

Otras opciones añadidas recientemente incluyen un código de barras escaneable que permitirá a los dueños de los negocios crear y hacer el seguimiento de las ofertas que compartan en sus muros. Esto consentirá lanzar las Ofertas en una plataforma de comercio online de propietarios minoristas, proporcionando una unificación perfecta tanto para el usuario como para el administrador.

Facebook todavía no tiene el éxito masivo que está obteniendo la aplicación Foursquare, que permite a los usuarios realizar ‘check in’ en los sitios que visiten y canjear las ofertas que los comercios lanzen en la aplicación, no obstante, gracias a la masiva audiencia, Facebook podrá averiguar la funcionalidad de esta opción e ir adaptándose.

Crees que Facebook se ha pasado con las técnicas de promoción? Tienen que pensar en como monetizar los más de 850 millones de usuarios y sacarle partido.

(English) Facebook to begin removing fake Likes on Brand Pages

sep 6, 2012   //   by admin   //   Blog, Informacion de Facebook  //  Comments Off on (English) Facebook to begin removing fake Likes on Brand Pages

Disculpa, pero esta entrada está disponible sólo en English.

Facebook announces new page post targeting options

sep 4, 2012   //   by admin   //   Blog, Informacion de Facebook  //  Comments Off on Facebook announces new page post targeting options

Facebook pages with 5,000 likes will receive advanced post options

Page admins and owners with 5,000 likes or more will start to be able to take advantage of some advanced features within the newt week.  Facebook has announced that they will allow targeted posts to be sent to fans based on criteria including: gender, language, relationship status, and education.

Targeted posts will still be visible from the page timeline, however, they will appear only to the selected groups in the news feed.  This has great potential to share relevant content with target audiences and will increase the overall page interaction.

Facebook pages image

Do you think that this will help filter out some of the numerous unrelated content posts you see? Leave us your comments below and let us know what you think.

(English) Apple to allow real money gaming app in iTunes

ago 21, 2012   //   by admin   //   Online Gaming  //  Comments Off on (English) Apple to allow real money gaming app in iTunes

(English) Facebook allows first real money gambling app for UK audience

ago 7, 2012   //   by admin   //   Informacion de Facebook  //  Comments Off on (English) Facebook allows first real money gambling app for UK audience

(English) Linkedin homepage gets an update and redesign

jul 17, 2012   //   by admin   //   Online Marketing Tips  //  Comments Off on (English) Linkedin homepage gets an update and redesign

Disculpa, pero esta entrada está disponible sólo en English.

Will Facebook go forward with jobs board?

jul 12, 2012   //   by admin   //   Informacion de Facebook  //  Comments Off on Will Facebook go forward with jobs board?

Speculation is increasing on the web about a possible jobs board on Facebook to compete with LinkedIn.

LinkedInFor those looking for a new career or just interested what’s out there, many may be visiting Facebook to find the latest and greatest offers. With Facebook nearing more than 800 million users and their recent IPO, its no surprise that they are looking for additional sources of revenue to help them stay at the top of their game. While Facebook is more known for being the social space that keeps work and social lives separate, the line is becoming increasingly blurred as more and more monetization is being sought after on the social giant.

LinkedIn has maintained its popularity as the social networking site that allows you to network with your fellow industry colleagues and has become one of the most popular on-line sites for job seekers.  Additionally, LinkedIn has a much more professional feel to the environment, which directly opposes that of Facebook.

What are you thoughts? Do you think that a combination of your work life and social life is a good idea? Let us know and we’ll be sure to keep you posted with all the latest news.


(English) Manage your Fan Pages with Facebook’s new App

may 22, 2012   //   by admin   //   Informacion de Facebook  //  Comments Off on (English) Manage your Fan Pages with Facebook’s new App