One of the most difficult tasks that anyone who has worked in marketing is defining what is success, specifically, ROI as a measure of success. Traditionally, ROI has been measured like this:
Return on Investment (%) = (Net Profit / Marketing Costs) x 100
When dealing with traditional marketing methods, this is a clear-cut way of defining success and ROI for your campaigns. If you reading this, my guess is that this doesn’t work for you in social media and you need some answers! Social Media Marketing (SMM) can be tricky, but these tools should help give you an edge and help you steer your campaigns in the right direction.
Google Analytics is an incredibly powerful tool that can allow you to get a better understand of your customers by providing you with loads of data and statistics to help you analyze your visitor traffic and optimize campaigns. Using Google Analytics Campaign Tracking, you can set up tracking links for campaigns with UTM parameters so you can really understand your customers!
Hootsuite has been around as a staple in the social media management and metric tracking since SMM took off. An easy-to-use interface provides users with a dashboard where they can manage and measure multiple social networks. One feature that many people overlook is the ability to work in teams – a huge bonus for anyone who has multiple people working on their accounts. Hootsuite is a great tool for scheduling posts from multiple social media channels as well as giving you the ability to create individual reports.
Facebook Insights is a powerful tool that provides all the analytic data for your Facebook page. Page Insights gives Page managers a number of aggregate metrics, including the number of people who like their Page, how many people see a post and how many people clicked the post. The insights allow you to understand your audience, what they are reacting to, and adjust your content to meet their needs.
Twitter finally caught up with the rest of the major social media platforms and has released some analytics. With Twitter Analytics, you can track timeline activity, including tweets that were favorited, retweeted, and replied to. Another helpful aspect of this tool is that it tracks the number of mentions, new followers and newly followed. Check out our “Beginners Guide to Twitter Analytics” for a full breakdown.
Bitly is an incredibly powerful tool that is vastly underrated. Most people use bitly to just shorten their urls, but it does so much more! This link shortener allows you track everything you share. This is a great way to see what your audience is interacting with and decide if the content you share is valuable.
Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
Facebook ha empezado a realizar algunos cambios a las Ofertas, cambios que permitirán a los administradores y dueños de las páginas ofrecer más a sus seguidores.
Según Facebook, Ofertas traerá más gente a tus negocios gracias a una oferta de la que podrán beneficiarse y que podrán compartir con sus amigos. Ofertas requiere un presupuesto para el lanzamiento de la oferta y el total a pagar se calculará dependiendo del número de personas a las que se quiere alcanzar.
Al momento existen tres tipos de ofertas disponibles para los administradores de las páginas:
- Los clientes tendrán que enseñar un impreso de la oferta a los trabajadores del negocio o enseñarla a través de sus móviles.
- Los clientes podrán canjear la oferta en tu negocio físico o en la página web.
- Los clientes podrán canjear la oferta solo visitando la página web.
Otras opciones añadidas recientemente incluyen un código de barras escaneable que permitirá a los dueños de los negocios crear y hacer el seguimiento de las ofertas que compartan en sus muros. Esto consentirá lanzar las Ofertas en una plataforma de comercio online de propietarios minoristas, proporcionando una unificación perfecta tanto para el usuario como para el administrador.
Facebook todavía no tiene el éxito masivo que está obteniendo la aplicación Foursquare, que permite a los usuarios realizar ‘check in’ en los sitios que visiten y canjear las ofertas que los comercios lanzen en la aplicación, no obstante, gracias a la masiva audiencia, Facebook podrá averiguar la funcionalidad de esta opción e ir adaptándose.
Crees que Facebook se ha pasado con las técnicas de promoción? Tienen que pensar en como monetizar los más de 850 millones de usuarios y sacarle partido.
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Facebook pages with 5,000 likes will receive advanced post options
Page admins and owners with 5,000 likes or more will start to be able to take advantage of some advanced features within the newt week. Facebook has announced that they will allow targeted posts to be sent to fans based on criteria including: gender, language, relationship status, and education.
Targeted posts will still be visible from the page timeline, however, they will appear only to the selected groups in the news feed. This has great potential to share relevant content with target audiences and will increase the overall page interaction.
Do you think that this will help filter out some of the numerous unrelated content posts you see? Leave us your comments below and let us know what you think.
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Speculation is increasing on the web about a possible jobs board on Facebook to compete with LinkedIn.
For those looking for a new career or just interested what’s out there, many may be visiting Facebook to find the latest and greatest offers. With Facebook nearing more than 800 million users and their recent IPO, its no surprise that they are looking for additional sources of revenue to help them stay at the top of their game. While Facebook is more known for being the social space that keeps work and social lives separate, the line is becoming increasingly blurred as more and more monetization is being sought after on the social giant.
LinkedIn has maintained its popularity as the social networking site that allows you to network with your fellow industry colleagues and has become one of the most popular on-line sites for job seekers. Additionally, LinkedIn has a much more professional feel to the environment, which directly opposes that of Facebook.
What are you thoughts? Do you think that a combination of your work life and social life is a good idea? Let us know and we’ll be sure to keep you posted with all the latest news.