Many businesses and brands have taken notice of the incredible opportunities that Facebook and social media offer as a business and marketing platform. With this sudden surge of activity, it is essential to ensure that you are following the guidelines set out by Facebook to ensure that you are not in jeopardy of losing all of your content and hard work.
How do I know if this affects my business?
- Is your business “friends” with Facebook users?
- Is your business making “friend requests” to Facebook users?
- Is your business accepting “friend requests” from Facebook users?
- Is your business’ profile First Name and Last Name parts of your company name rather than a real person’s name?
Facebook has three different distinctions for the types of accounts that they offer: Personal Profile, Pages, and Groups. Each different account type has different restrictions and privacy settings, therefore, it is essential that you are aware of what each one is used for.
Profiles represent individuals and must be held under an individual name”. Therefore, businesses would be in direct violation.
Facebook Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives.
Facebook Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.