Facebook has started to roll out some changes to Facebook Offers that will allow page admins and owners to offer more to their fans.
According to Facebook, Offers bring people to your business with an offer they can claim and share with their friends. Offers require a budget to run and the amount you pay is based on how many people you want to reach. Currently there are three types of offers available to page admins:
In Store Only: People can show to the staff at your business by printing the offer email or showing it on their smartphones
In Store & Online: People can redeem at your business’s physical location or website
Online Only: People can only redeem your offer by visiting your website
Additional features that were recently added include bar code scanning which allows business owners to create and track the results of the offers they share on user News Feeds. This also extends Offers to be run on a retailer’s own e-commerce platform, which provides a seamless integration for both the user and admin.
Facebook has not had nearly as much success as location based app giant Foursquare, which offers users the ability to check in at locations and claim deals and offers, however, with the massive internal audience, Facebook has a captive audience to test out its new features until they get it just right.
Do you think that Facebook is being too aggressive with their advertising tactics since going public with their IPO? They certainly do have a lot to think about with how to monetize on 850 million users and how to prove their worth.