Browsing articles tagged with " business marketing"

How do you measure success from social campaigns?

Apr 23, 2015   //   by admin   //   Online Marketing Tips, Services  //  Comments Off on How do you measure success from social campaigns?

If you’re anything like me, you’ve struggled defining what constitutes success from a social campaign. If you’re running a Facebook campaign, what metrics do you look at to gauge your success? Likes, comments and shares are great, but they don’t always translate in to success. What about Twitter? Are you looking at your campaigns with all those re-tweets and favourites and thinking…I’m doing pretty well! Don’t worry if you’ve fallen into one of these traps, we’re here to help! Let’s start by breaking the steps down to take to ensure you’re getting the most out of your social media campaigns.

Clearly define your campaign goals and KPI’s

One of the biggest mistakes that marketers make when running social campaigns is that they fail to define the goals of the campaigns and a way to effectively measuring this. ROI can be measured in many different ways like: lead generation, customer acquisition, click-through-rate, increased fans, or even the tried and true metric – revenue.

Choose your platform

It seems like everyday there is a new Social Media platform popping up with hopes of capturing some of the already saturated market. For this article, we’re going to focus on the 6 social networks listed above, however, it is essential that you find the platform that allows you to build an audience and effectively communicate with them.  A simple checklist can help you optimize your chances of success by answering the following about your target audience:

  • Who are they Age, location, interests, etc?
  • What social media platform(s) do they prefer?
  • How much time do they spend on social media?
  • What mind-set are they in when they are spending time on those social platforms?

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Track your campaigns

So after you’ve set your campaign goals and decided on your platform, its time to watch all that hard work pay off…but wait, you need to have some way to keep an eye on how your campaigns are performing. Measuring influence on social media platforms can be difficult, and it’s been the topic of debate in much of the industry. Depending on the needs of your business, there are both paid and free tools to use for campaign tracking and management. Some of the better free tools out there include Google Analytics, Hootsuite, SocialMention, and native platform insights (Facebook Insights and Twitter Analytics). Check out our list of 6 Free Tools to track Social Media Campaigns here.

Optimize your campaigns and efforts

Now that your campaigns are live and running, you can just sit back and wait for all the conversions to come in….right? NO WAY!  This is where many marketers drop the ball.  Using the data you’ve obtained from tracking your campaigns, now its time to optimize and really hone in. One tip is to run A/B tests on your landing pages and ads. You may find that some methods helped you convert more, while others weren’t so successful. By having multiple versions of your advertisement, you can really see what works and what doesn’t and put your efforts (and spend) into those that will bring the best results.

Analyze, Optimize, Repeat

6 Free Tools to Measure Social Media Success

Apr 8, 2015   //   by admin   //   Online Marketing Tips  //  Comments Off on 6 Free Tools to Measure Social Media Success

One of the most difficult tasks that anyone who has worked in marketing is defining what is success, specifically, ROI as a measure of success. Traditionally, ROI has been measured like this:

Return on Investment (%) = (Net Profit / Marketing Costs) x 100

When dealing with traditional marketing methods, this is a clear-cut way of defining success and ROI for your campaigns. If you reading this, my guess is that this doesn’t work for you in social media and you need some answers! Social Media Marketing (SMM) can be tricky, but these tools should help give you an edge and help you steer your campaigns in the right direction.

  1. Google Analytics

    Google Analytics Google Analytics is an incredibly powerful tool that can allow you to get a better understand of your customers by providing you with loads of data and statistics to help you analyze your visitor traffic and optimize campaigns.  Using Google Analytics Campaign Tracking, you can set up tracking links for campaigns with UTM parameters so you can really understand your customers!

  2. Hootsuite

    hootsuite Hootsuite has been around as a staple in the social media management and metric tracking since SMM took off.  An easy-to-use interface provides users with a dashboard where they can manage and measure multiple social networks.  One feature that many people overlook is the ability to work in teams – a huge bonus for anyone who has multiple people working on their accounts. Hootsuite is a great tool for scheduling posts from multiple social media channels as well as giving you the ability to create individual reports.

  3. Facebook Insights

    facebook insightsFacebook Insights is a powerful tool that provides all the analytic data for your Facebook page. Page Insights gives Page managers a number of aggregate metrics, including the number of people who like their Page, how many people see a post and how many people clicked the post. The insights allow you to understand your audience, what they are reacting to, and adjust your content to meet their needs.

  4. Twitter Analytics

    twitter analytics Twitter finally caught up with the rest of the major social media platforms and has released some analytics. With Twitter Analytics, you can track timeline activity, including tweets that were favorited, retweeted, and replied to. Another helpful aspect of this tool is that it tracks the number of mentions, new followers and newly followed. Check out our  “Beginners Guide to Twitter Analytics” for a full breakdown.

  5. Bitly

    bitly Bitly is an incredibly powerful tool that is vastly underrated.  Most people use bitly to just shorten their urls, but it does so much more! This link shortener allows you track everything you share. This is a great way to see what your audience is interacting with and decide if the content you share is valuable.

  6. SocialMention

    Social Mention Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

Should I set up Facebook Business Manager?

Apr 7, 2015   //   by admin   //   Facebook Info and Tips  //  Comments Off on Should I set up Facebook Business Manager?
Facebook Business Manager
By now, many of you may have heard of the new offering from Facebook, Business Manager, but still haven’t got a clue about what it is.  Business Manager is a new, more secure tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people. Sounds great, but what does this mean for me and should I use this for my business page on Facebook?  Let’s break it down into some easy to digest steps to see if this is the right fit for you:

Step 1 – Getting Started

If your business is not yet set up in Business Manager, you need to create a new business then associate your apps with it. Choose one person from your company to set up Business Manager. The person should currently be responsible for managing your company’s primary Facebook Page, ad accounts, and apps and for giving other people permission to work on them. Once Business Manager is set up, you can add as many people to it as you want.

Step 2 – Setup Business Manager

  • Go to business.facebook.com.
  • At the bottom of the page, click Get Started.
  • Click Next at the bottom of the page that describes what you need to get started.
  • Tell us a little about your business and click Next.
  • Enter your business name and choose your primary Page. We’ll show the list of Pages you already have access to. If you don’t want to use any of these, or you don’t have any Pages, click Create New Facebook Page and follow the steps. Click Next.
  • Enter your name and information for how you want to appear to your co-workers in Business Manager, including your work email address. This is the email address that you use most often in relation to your business. It does not have to be the same as your personal email address that you use to sign in to Facebook.
  • Click Create Business Manager. You now have a Business Manager that you are the primary admin for.
  • IMPORTANT: If you want to make posts for your Page, you now must add yourself as an admin to the Page. Click Settings on the upper left of the page, and then click Pages in the left navigation.
  • Select the Page you want to add yourself to, and then click Add People. Enter your name and click Save.

Step 3: Add users and pages to Business Manager

Now that you’ve created your Business Manager, its time to start adding users and assigning roles.  It’s realy simple to add users, just enter the work email addresses of the people you want to add and select the role you’d like to assign them. The roles you can decide between are:

  • Business Admin: Can manage all aspects of the business settings including modifying or deleting the account and adding or removing people from the employee list.
  • Business Employee: Can see basic business info and be assigned roles by admins of the business, but can’t make any changes.

After selecting the users and roles, you need to choose which Pages or ad accounts to allow access to. Choose the lowest role on each ad account or Page that will allow that person to do their job.

Step 4: Add an Advertising Account

For those of us who have opted to use ad accounts to manage our Facebook ads, you can also add these into Business Manager so that you can keep track of everything in one place.  There are two ways to add an ad account to Business Manager:

  • You can request access to an ad account, which is how you get permission to run ads or view campaigns, depending on your role. This is recommended for agencies that are running ad campaigns on behalf of a business.
  • You can claim an ad account, which is how you transfer an ad account from a personal Facebook account to your Business Manager. You should do this if you or your business is the owner of the ad account. Learn more about what happens to your ad account when you move it to Business Manager.

Step 5: Give it a try

Now that we’ve got a grasp on how to setup Business Manager and some of the main features, have a look and see what you think.  We’ve been using this new setup since the inception and have found that the transition is fairly easy to get used to.  That being said, we’re always available for a consult on how CKR Media Consulting can help you get the most out of your social media efforts!

New options for Facebook Offers being introduced

Nov 9, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on New options for Facebook Offers being introduced

Facebook has started to roll out some changes to Facebook Offers that will allow page admins and owners to offer more to their fans.

According to Facebook, Offers bring people to your business with an offer they can claim and share with their friends. Offers require a budget to run and the amount you pay is based on how many people you want to reach. Currently there are three types of offers available to page admins:

  • In Store Only: People can show to the staff at your business by printing the offer email or showing it on their smartphones
  • In Store & Online: People can redeem at your business’s physical location or website
  • Online Only: People can only redeem your offer by visiting your website

Facebook Offers image

Additional features that were recently added include bar code scanning which allows business owners to create and track the results of the offers they share on user News Feeds.  This also extends Offers to be run on a retailer’s own e-commerce platform, which provides a seamless integration for both the user and admin.

Facebook has not had nearly as much success as location based app giant Foursquare, which offers users the ability to check in at locations and claim deals and offers, however, with the massive internal audience, Facebook has a captive audience to test out its new features until they get it just right.

Do you think that Facebook is being too aggressive with their advertising tactics since going public with their IPO? They certainly do have a lot to think about with how to monetize on 850 million users and how to prove their worth.

Facebook to begin removing fake Likes on Brand Pages

Sep 6, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on Facebook to begin removing fake Likes on Brand Pages

Much needed improvements coming to Facebook Security Systems

Facebook Security

In a recent attempt to cut down fraudulent activity, Facebook has announced that they will increase their automated efforts to remove Likes on Pages that have been obtained by methods that violate the Facebook Terms and Conditions. Many page owners base their social media efforts and results by the number of likes they have on their brand page.  This can be very deceiving, as there are many companies that have sprung up over the years selling Facebook Likes and scripted bots that will click competitor Facebook Ads Like to increase the bid spend.

In an official statement from the Facebook Blog:

On average, less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms. These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes.

With this new implementation, hopefully we will see some more accurate statistics and data coming from our Facebook Insights.  Let’s all try to keep Facebook free from these types of antics so that everyone can get the best user experience possible.

Facebook announces new page post targeting options

Sep 4, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on Facebook announces new page post targeting options

Facebook pages with 5,000 likes will receive advanced post options

Page admins and owners with 5,000 likes or more will start to be able to take advantage of some advanced features within the next week.  Facebook has announced that they will allow targeted posts to be sent to fans based on criteria including: gender, language, relationship status, location, interested in, and education.

Targeted posts will still be visible from the page timeline, however, they will appear only to the selected groups in the news feed.  This has great potential to share relevant content with target audiences and will increase the overall page interaction.

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