Browsing articles tagged with " business page"

6 Free Tools to Measure Social Media Success

Apr 8, 2015   //   by admin   //   Online Marketing Tips  //  Comments Off on 6 Free Tools to Measure Social Media Success

One of the most difficult tasks that anyone who has worked in marketing is defining what is success, specifically, ROI as a measure of success. Traditionally, ROI has been measured like this:

Return on Investment (%) = (Net Profit / Marketing Costs) x 100

When dealing with traditional marketing methods, this is a clear-cut way of defining success and ROI for your campaigns. If you reading this, my guess is that this doesn’t work for you in social media and you need some answers! Social Media Marketing (SMM) can be tricky, but these tools should help give you an edge and help you steer your campaigns in the right direction.

  1. Google Analytics

    Google Analytics Google Analytics is an incredibly powerful tool that can allow you to get a better understand of your customers by providing you with loads of data and statistics to help you analyze your visitor traffic and optimize campaigns.  Using Google Analytics Campaign Tracking, you can set up tracking links for campaigns with UTM parameters so you can really understand your customers!

  2. Hootsuite

    hootsuite Hootsuite has been around as a staple in the social media management and metric tracking since SMM took off.  An easy-to-use interface provides users with a dashboard where they can manage and measure multiple social networks.  One feature that many people overlook is the ability to work in teams – a huge bonus for anyone who has multiple people working on their accounts. Hootsuite is a great tool for scheduling posts from multiple social media channels as well as giving you the ability to create individual reports.

  3. Facebook Insights

    facebook insightsFacebook Insights is a powerful tool that provides all the analytic data for your Facebook page. Page Insights gives Page managers a number of aggregate metrics, including the number of people who like their Page, how many people see a post and how many people clicked the post. The insights allow you to understand your audience, what they are reacting to, and adjust your content to meet their needs.

  4. Twitter Analytics

    twitter analytics Twitter finally caught up with the rest of the major social media platforms and has released some analytics. With Twitter Analytics, you can track timeline activity, including tweets that were favorited, retweeted, and replied to. Another helpful aspect of this tool is that it tracks the number of mentions, new followers and newly followed. Check out our  “Beginners Guide to Twitter Analytics” for a full breakdown.

  5. Bitly

    bitly Bitly is an incredibly powerful tool that is vastly underrated.  Most people use bitly to just shorten their urls, but it does so much more! This link shortener allows you track everything you share. This is a great way to see what your audience is interacting with and decide if the content you share is valuable.

  6. SocialMention

    Social Mention Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

(Español) Facebook: Diferencias entre un perfil personal y una pagina de fans

Oct 24, 2012   //   by admin   //   Facebook Info and Tips  //  Comments Off on (Español) Facebook: Diferencias entre un perfil personal y una pagina de fans

Sorry, this entry is only available in Español.

Manage your Fan Pages with Facebook’s new App

May 22, 2012   //   by admin   //   Facebook Info and Tips  //  Comments Off on Manage your Fan Pages with Facebook’s new App

It’s finally here! Facebook has released a new app on Monday that lets page admins manage your branded Facebook page from your mobile iPhone.

Facebook Page ManagerFacebook StatsThe new App, Facebook Pages Manager, lets you post, comment, and responde directly to your page. Additional features include posting updates and photos, among others. The app is free, so no need to worry, just install from the App Store and get started.

This will work wonders for many brand managers on the go who had previously been unable to act as the brand/page on the original Facebook App. This app, along with all of the other apps hosted on Facebook, will be available in the new App Center, planned by Facebook to promote both iOS and Android apps.

Facebook Pages get a Facelift

Feb 29, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on Facebook Pages get a Facelift

Just as you were getting used to the new and improved Facebook Timeline, more changes are coming. Facebook has announced that on March 30, 2012, all Facebook pages will be converted to the Timeline format.

Facebook image

This new timeline layout allows page admins to do away with landing pages and focus on the stylish banner image and profile pic, which should provide for some interesting branding and design ideas.

According to Gokul Rajaram, Facebook’s product director for ads,  “The goal is to make Pages more engaging and more social”.

Another benefit for page administrators is the new insights integration.  Facebook had already introduced the new Insights for pages, but this takes it the step further by providing detailed information right at your fingertips.

Additionally, Facebook has finally listented to many users requests and added the private message feature.  Now, pages will be able to respond to private messages from their fans, in the same way as a user profile does.

Sounds great right? Well you’ve got until March 30, 2012 to get ready, but don’t wait.  CKR Media Consulting can help you optimize your page to get the most out of the new Facebook layout.  Contact us today for a free quote!

Is your business violating Facebook guidelines?

Aug 1, 2011   //   by admin   //   Facebook Info and Tips  //  Comments Off on Is your business violating Facebook guidelines?

Facebook ImageMany businesses and brands have taken notice of the incredible opportunities that Facebook and social media offer as a business and marketing platform. With this sudden surge of activity, it is essential to ensure that you are following the guidelines set out by Facebook to ensure that you are not in jeopardy of losing all of your content and hard work.

How do I know if this affects my business?

  • Is your business “friends” with Facebook users?
  • Is your business making “friend requests” to Facebook users?
  • Is your business accepting “friend requests” from Facebook users?
  • Is your business’ profile First Name and Last Name parts of your company name rather than a real person’s name?
If you answered YES to any of these questions, you are in violation of the social network’s Statement of Rights and Responsibilities, and Facebook could remove all the content, information and connections you’ve built.

Facebook has three different distinctions for the types of accounts that they offer: Personal  Profile, Pages, and Groups. Each different account type has different restrictions and privacy settings, therefore, it is essential that you are aware of what each one is used for.

Facebook Profiles:

Profiles represent individuals and must be held under an individual name”.  Therefore, businesses would be in direct violation.

Facebook Pages:

Facebook Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives.

Facebook Groups:

Facebook Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.

At CKR Media Consulting, we specialize in all things social media and web 2.0.  We have worked extensively in online marketing and communication to ensure that we can provide you with the best advice regarding your social media campaign and strategy.  Contact us today for a free quote and GET SOCIAL!