What’s up with WhatsApp?
Not sure if you’ve noticed any service interruptions with everyone’s favorite mobile instant messaging service, but WhatsApp has been gone down today some time around 7:30pm CET. This has left the millions of users without access to the incredibly popular app.
WhatsApp has more than 400m users around the world and claims it is adding more than 1 million new registered users a day. Recently, Facebook owner Mark Zuckerburg shelled out a staggering $16 billion with another $3 billion in stock options for this With a purchase like this, Facebook is holding strong to its promise of a mobile focus this year. This acquisition could be a sign of a bigger plan with Facebook still struggling to perform to its potential with their paid ad platform, specifically in the mobile department.
With a massive service connection within the first 48 hours of the recent acquisition of WhatsApp, the questions around what could have caused this begin to swirl. Could this be a result of a massive change to WhatsApp as we know it? Will there be a deep integration with our Facebook accounts? Wouldn’t it be interesting to find out that this recent outage is just Facebook updating all of their databases and connecting our cell phone numbers with our Facebook accounts?
While this may be frustrating from a privacy point of view, this could mean big business for Facebook as they have their eye on showing they can be as profitable as they are massively influential. This could also be the solution they need for their mobile and paid ad platforms, especially since their ad targeting tool, Custom Audiences, works with e-mail address AND/OR phone number. Since most us are asked for both email and phone when registering on sites online, online marketers should have no problem connecting with their target audiences on Facebook from here on out – provided this is what’s happening.
Just a thought I had when the service went out and was thinking about possible causes. If this isn’t the case, I’d like to see something from Facebook if they decide to use my idea. Back to your regular scheduled programming.