Browsing articles tagged with " e-mail marketing"

Linkedin homepage gets an update and redesign

Jul 17, 2012   //   by admin   //   Online Marketing Tips  //  Comments Off on Linkedin homepage gets an update and redesign

LinkedIn, the social networking site for professionals, has been rolling out a new and updated design for their users.

LinkedIn users may have started to notice that their homepage and many people are big fans…including myself!

According to LinkedIn representatives, “this is just the beginning” and that it plans to offer more customization and functionality later this year, but for now the redesign should be hitting your account over the next few weeks.”

LinkedIn homepage

The new style has been compared to that of Google+, as it features larger pictures and visible comments.  The information is displayed on the page in a much more visually appealing manner, which makes scanning the updates a much more enjoyable process.

We want to know what you think of the new design.  Let us know what you think and don’t forget to contact us for a free Social Media Strategy Quote!

Taking Social Media Marketing Offline

Aug 8, 2011   //   by admin   //   Online Marketing Tips  //  Comments Off on Taking Social Media Marketing Offline

One of the biggest mistakes made by business owners in social media is not promoting their efforts offline.

social media picture
That’s right, taking your online social media efforts offline. When businesses take on any type of marketing campaign or strategy, online or offline, they must be effectively cross-promoting their social media efforts at any possible chance that arises.

So how does a business market social media offline?

foursquare imageFirst, make sure that EVERY piece of printed marketing material (signs, menus, posters, banners, window decal, etc) includes your social media and online information.  This includes links to your website, Facebook, Twitter, LinkedIn, Youtube, Foursquare, and any other online links to your business.

Next, make sure to make your offline ads memorable and creative.  It would be a shame to put all that effort into creating stunning online social media accounts and only have a small portion of your client base interacting with it.

Finally, the most important aspect of offline social media marketing is getting your employees involved. Your employees, especially in service based businesses, are the first point of contact with your customers.  Therefore, it is essential to ensure that they are not only aware of your social media strategy and campaign, but also spreading the word when they are with customers.