Browsing articles tagged with " facebook marketing"

Should I set up Facebook Business Manager?

Apr 7, 2015   //   by admin   //   Facebook Info and Tips  //  Comments Off on Should I set up Facebook Business Manager?
Facebook Business Manager
By now, many of you may have heard of the new offering from Facebook, Business Manager, but still haven’t got a clue about what it is.  Business Manager is a new, more secure tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people. Sounds great, but what does this mean for me and should I use this for my business page on Facebook?  Let’s break it down into some easy to digest steps to see if this is the right fit for you:

Step 1 – Getting Started

If your business is not yet set up in Business Manager, you need to create a new business then associate your apps with it. Choose one person from your company to set up Business Manager. The person should currently be responsible for managing your company’s primary Facebook Page, ad accounts, and apps and for giving other people permission to work on them. Once Business Manager is set up, you can add as many people to it as you want.

Step 2 – Setup Business Manager

  • Go to business.facebook.com.
  • At the bottom of the page, click Get Started.
  • Click Next at the bottom of the page that describes what you need to get started.
  • Tell us a little about your business and click Next.
  • Enter your business name and choose your primary Page. We’ll show the list of Pages you already have access to. If you don’t want to use any of these, or you don’t have any Pages, click Create New Facebook Page and follow the steps. Click Next.
  • Enter your name and information for how you want to appear to your co-workers in Business Manager, including your work email address. This is the email address that you use most often in relation to your business. It does not have to be the same as your personal email address that you use to sign in to Facebook.
  • Click Create Business Manager. You now have a Business Manager that you are the primary admin for.
  • IMPORTANT: If you want to make posts for your Page, you now must add yourself as an admin to the Page. Click Settings on the upper left of the page, and then click Pages in the left navigation.
  • Select the Page you want to add yourself to, and then click Add People. Enter your name and click Save.

Step 3: Add users and pages to Business Manager

Now that you’ve created your Business Manager, its time to start adding users and assigning roles.  It’s realy simple to add users, just enter the work email addresses of the people you want to add and select the role you’d like to assign them. The roles you can decide between are:

  • Business Admin: Can manage all aspects of the business settings including modifying or deleting the account and adding or removing people from the employee list.
  • Business Employee: Can see basic business info and be assigned roles by admins of the business, but can’t make any changes.

After selecting the users and roles, you need to choose which Pages or ad accounts to allow access to. Choose the lowest role on each ad account or Page that will allow that person to do their job.

Step 4: Add an Advertising Account

For those of us who have opted to use ad accounts to manage our Facebook ads, you can also add these into Business Manager so that you can keep track of everything in one place.  There are two ways to add an ad account to Business Manager:

  • You can request access to an ad account, which is how you get permission to run ads or view campaigns, depending on your role. This is recommended for agencies that are running ad campaigns on behalf of a business.
  • You can claim an ad account, which is how you transfer an ad account from a personal Facebook account to your Business Manager. You should do this if you or your business is the owner of the ad account. Learn more about what happens to your ad account when you move it to Business Manager.

Step 5: Give it a try

Now that we’ve got a grasp on how to setup Business Manager and some of the main features, have a look and see what you think.  We’ve been using this new setup since the inception and have found that the transition is fairly easy to get used to.  That being said, we’re always available for a consult on how CKR Media Consulting can help you get the most out of your social media efforts!

WhatsApp crashes and leaves millions speechless

Feb 22, 2014   //   by admin   //   Online Marketing Tips  //  Comments Off on WhatsApp crashes and leaves millions speechless

What’s up with WhatsApp?

Not sure if you’ve noticed any service interruptions with everyone’s favorite mobile instant messaging service, but WhatsApp has been gone down today some time around 7:30pm CET.  This has left the millions of users without access to the incredibly popular app.

WhatsApp crashesWhatsApp has more than 400m users around the world and claims it is adding more than 1 million new registered users a day. Recently, Facebook owner Mark Zuckerburg shelled out a staggering $16 billion with another $3 billion in stock options for this With a purchase like this, Facebook is holding strong to its promise of a mobile focus this year.  This acquisition could be a sign of a bigger plan with Facebook still struggling to perform to its potential with their paid ad platform, specifically in the mobile department.

With a massive service connection within the first 48 hours of the recent acquisition of WhatsApp, the questions around what could have caused this begin to swirl.  Could this be a result of a massive change to WhatsApp as we know it? Will there be a deep integration with our Facebook accounts? Wouldn’t it be interesting to find out that this recent outage is just Facebook updating all of their databases and connecting our cell phone numbers with our Facebook accounts?

While this may be frustrating from a privacy point of view, this could mean big business for Facebook as they have their eye on showing they can be as profitable as they are massively influential.  This could also be the solution they need for their mobile and paid ad platforms, especially since their ad targeting tool, Custom Audiences, works with e-mail address AND/OR phone number.  Since most us are asked for both email and phone when registering on sites online, online marketers should have no problem connecting with their target audiences on Facebook from here on out – provided this is what’s happening.

Just a thought I had when the service went out and was thinking about possible causes. If this isn’t the case, I’d like to see something from Facebook if they decide to use my idea.  Back to your regular scheduled programming.

Facebook has begun testing Video ads

Dec 17, 2013   //   by admin   //   Facebook Info and Tips  //  Comments Off on Facebook has begun testing Video ads

Facebook has announced this week via Facebook for Business that they will be testing video ads this week. This marks a big move for Facebook, as they have been pushing users to start using their ad platform and services since moving public months back.  A post from Facebook stated:

facebook video ads

“Since September, we have been testing an easier way to watch videos shared by friends. Without having to click or tap play, videos come to life in News Feed and start playing without sound. Through the course of this test, we’ve seen a more than 10% increase in people watching, liking, sharing and commenting on videos. It’s a better experience for people and it’s leading to increased engagement.” So how will this work? We’ve got a breakdown of what to expect here:

  • Videos will begin to play as they appear on the users screen.  This means that users will be presented with video as they scroll through their newsfeed, which should create a more compelling experience and doesn’t require users to click on the content to watch.
  • If the vidoe is played in full screen, the sound will also be played.
  • When the video has finished playing, two additional videos will be presented, which allows marketers to showcase more of their material.
  • On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to WiFi — meaning this content will not consume data plans, even if you’re not connected to WiFi at the time of playback

We’ll be testing these new ads out and will report back to let you know our thoughts, but this looks like a Facebook addition we can see taking off!

Facebook launches a completely redesigned News Feed

Mar 8, 2013   //   by admin   //   Facebook Info and Tips  //  Comments Off on Facebook launches a completely redesigned News Feed

Old News Feed

New Facebook News Feed

New Facebook News Feed

Get ready for another change to your Facebook experience

In a press conference held on Thursday, March 7, Mark Zuckerburg announced that users will soon see then end of the news feed that they have all grown to love…or hate in many instances.

This new news feed is the first major change of Facebook’s offerings since the release of the Facebook Timeline early in 2011. In a statement from CEO Mark Zuckerburg:

“The news feed is one of the most important things we’ve built,” Facebook co-founder and CEO Mark Zuckerberg said during the press event. Likening news feed to “the most personalized newspaper,”

Zuckerberg added that “the stories around you deserve to be displayed with more than just text.””How we’re all sharing is changing and the news feed needs to evolve with those changes. This is the evolving face of news feed.”

So what are the new features and changes? We’ve put together the top 3 changes that will be most noticeable:

  • Bigger Images
  • Multiple Feeds
  • Mobile Consistency

Great Big Images

A new and radical change of the News Feed will put greater emphasis on images.  Pictures will now take a front seat when being displayed in the feed. The images will be displayed much larger and take up close to 50% of news feed stories and will display consistently across mobile platforms as well.

More Feeds – Less Clutter

Get ready for a streamlined new way of seeing your news feed and viewing how your friends share.  There will be increased access to sorting “feeds” and how they are displayed.  This allows users to subscribe to different types of feeds, including: music, photos, and games in an effort to “reduce the clutter”.

Another major update is the ability to sort the news feed content in a chronological order, rather than the previous method that Facebook sorted the information.

Mobile Consistency

As we mentioned before, the new News Feed will have consistency across all platforms.  This redesign has taken a great deal of its design inspiration from the mobile design with the implementation of several native mobile and tablet features.Facebook has noticed that more and more of their users are accessing Facebook from mobile devices, therefore, they wanted to make the viewing and browsing process as seamless as possible.

Wrap Up:

Users should start to see the changes in their News Feed starting today.  Let us know what you like/dislike about the new look in the comments section.

Facebook adds Sharing feature to Mobile

Nov 19, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on Facebook adds Sharing feature to Mobile

Facebook fans far and wide are buzzing about the long awaited “share” button to finally make its way to mobile.

According to a statement made by Facebook,

“You can now use the Share button on News Feed stories from your phone whether you’re using the Facebook for Android app, the Facebook for iPhone and iPad app, or the Facebook mobile web site.”

 

Facebook share image

This is a great step forward for many frustrated Facebook users who wanted to share items from their newsfeed while browsing Facebook on their mobile devices, which accounts for nearly 600 million monthly active ussers (MAU).

What do you think about this new development? Share with us in the comment section!

Facebook to begin removing fake Likes on Brand Pages

Sep 6, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on Facebook to begin removing fake Likes on Brand Pages

Much needed improvements coming to Facebook Security Systems

Facebook Security

In a recent attempt to cut down fraudulent activity, Facebook has announced that they will increase their automated efforts to remove Likes on Pages that have been obtained by methods that violate the Facebook Terms and Conditions. Many page owners base their social media efforts and results by the number of likes they have on their brand page.  This can be very deceiving, as there are many companies that have sprung up over the years selling Facebook Likes and scripted bots that will click competitor Facebook Ads Like to increase the bid spend.

In an official statement from the Facebook Blog:

On average, less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms. These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes.

With this new implementation, hopefully we will see some more accurate statistics and data coming from our Facebook Insights.  Let’s all try to keep Facebook free from these types of antics so that everyone can get the best user experience possible.

Facebook announces new page post targeting options

Sep 4, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on Facebook announces new page post targeting options

Facebook pages with 5,000 likes will receive advanced post options

Page admins and owners with 5,000 likes or more will start to be able to take advantage of some advanced features within the next week.  Facebook has announced that they will allow targeted posts to be sent to fans based on criteria including: gender, language, relationship status, location, interested in, and education.

Targeted posts will still be visible from the page timeline, however, they will appear only to the selected groups in the news feed.  This has great potential to share relevant content with target audiences and will increase the overall page interaction.

Facebook pages image

Will Facebook go forward with jobs board?

Jul 12, 2012   //   by admin   //   Facebook Info and Tips  //  Comments Off on Will Facebook go forward with jobs board?

Speculation is increasing on the web about a possible jobs board on Facebook to compete with LinkedIn.

LinkedInFor those looking for a new career or just interested what’s out there, many may be visiting Facebook to find the latest and greatest offers. With Facebook nearing more than 800 million users and their recent IPO, its no surprise that they are looking for additional sources of revenue to help them stay at the top of their game. While Facebook is more known for being the social space that keeps work and social lives separate, the line is becoming increasingly blurred as more and more monetization is being sought after on the social giant.

LinkedIn has maintained its popularity as the social networking site that allows you to network with your fellow industry colleagues and has become one of the most popular on-line sites for job seekers.  Additionally, LinkedIn has a much more professional feel to the environment, which directly opposes that of Facebook.

What are you thoughts? Do you think that a combination of your work life and social life is a good idea? Let us know and we’ll be sure to keep you posted with all the latest news.