Much needed improvements coming to Facebook Security Systems
In a recent attempt to cut down fraudulent activity, Facebook has announced that they will increase their automated efforts to remove Likes on Pages that have been obtained by methods that violate the Facebook Terms and Conditions. Many page owners base their social media efforts and results by the number of likes they have on their brand page. This can be very deceiving, as there are many companies that have sprung up over the years selling Facebook Likes and scripted bots that will click competitor Facebook Ads Like to increase the bid spend.
In an official statement from the Facebook Blog:
On average, less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms. These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes.
With this new implementation, hopefully we will see some more accurate statistics and data coming from our Facebook Insights. Let’s all try to keep Facebook free from these types of antics so that everyone can get the best user experience possible.
Facebook pages with 5,000 likes will receive advanced post options
Page admins and owners with 5,000 likes or more will start to be able to take advantage of some advanced features within the next week. Facebook has announced that they will allow targeted posts to be sent to fans based on criteria including: gender, language, relationship status, location, interested in, and education.
Targeted posts will still be visible from the page timeline, however, they will appear only to the selected groups in the news feed. This has great potential to share relevant content with target audiences and will increase the overall page interaction.
Just as you were getting used to the new and improved Facebook Timeline, more changes are coming. Facebook has announced that on March 30, 2012, all Facebook pages will be converted to the Timeline format.
This new timeline layout allows page admins to do away with landing pages and focus on the stylish banner image and profile pic, which should provide for some interesting branding and design ideas.
According to Gokul Rajaram, Facebook’s product director for ads, “The goal is to make Pages more engaging and more social”.
Another benefit for page administrators is the new insights integration. Facebook had already introduced the new Insights for pages, but this takes it the step further by providing detailed information right at your fingertips.
Additionally, Facebook has finally listented to many users requests and added the private message feature. Now, pages will be able to respond to private messages from their fans, in the same way as a user profile does.