Much needed improvements coming to Facebook Security Systems
In a recent attempt to cut down fraudulent activity, Facebook has announced that they will increase their automated efforts to remove Likes on Pages that have been obtained by methods that violate the Facebook Terms and Conditions. Many page owners base their social media efforts and results by the number of likes they have on their brand page. This can be very deceiving, as there are many companies that have sprung up over the years selling Facebook Likes and scripted bots that will click competitor Facebook Ads Like to increase the bid spend.
In an official statement from the Facebook Blog:
On average, less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms. These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes.
With this new implementation, hopefully we will see some more accurate statistics and data coming from our Facebook Insights. Let’s all try to keep Facebook free from these types of antics so that everyone can get the best user experience possible.