If you’re anything like me, you’ve struggled defining what constitutes success from a social campaign. If you’re running a Facebook campaign, what metrics do you look at to gauge your success? Likes, comments and shares are great, but they don’t always translate in to success. What about Twitter? Are you looking at your campaigns with all those re-tweets and favourites and thinking…I’m doing pretty well! Don’t worry if you’ve fallen into one of these traps, we’re here to help! Let’s start by breaking the steps down to take to ensure you’re getting the most out of your social media campaigns.
Clearly define your campaign goals and KPI’s
One of the biggest mistakes that marketers make when running social campaigns is that they fail to define the goals of the campaigns and a way to effectively measuring this. ROI can be measured in many different ways like: lead generation, customer acquisition, click-through-rate, increased fans, or even the tried and true metric – revenue.
Choose your platform
It seems like everyday there is a new Social Media platform popping up with hopes of capturing some of the already saturated market. For this article, we’re going to focus on the 6 social networks listed above, however, it is essential that you find the platform that allows you to build an audience and effectively communicate with them. A simple checklist can help you optimize your chances of success by answering the following about your target audience:
- Who are they Age, location, interests, etc?
- What social media platform(s) do they prefer?
- How much time do they spend on social media?
- What mind-set are they in when they are spending time on those social platforms?
Track your campaigns
So after you’ve set your campaign goals and decided on your platform, its time to watch all that hard work pay off…but wait, you need to have some way to keep an eye on how your campaigns are performing. Measuring influence on social media platforms can be difficult, and it’s been the topic of debate in much of the industry. Depending on the needs of your business, there are both paid and free tools to use for campaign tracking and management. Some of the better free tools out there include Google Analytics, Hootsuite, SocialMention, and native platform insights (Facebook Insights and Twitter Analytics). Check out our list of 6 Free Tools to track Social Media Campaigns here.
Optimize your campaigns and efforts
Now that your campaigns are live and running, you can just sit back and wait for all the conversions to come in….right? NO WAY! This is where many marketers drop the ball. Using the data you’ve obtained from tracking your campaigns, now its time to optimize and really hone in. One tip is to run A/B tests on your landing pages and ads. You may find that some methods helped you convert more, while others weren’t so successful. By having multiple versions of your advertisement, you can really see what works and what doesn’t and put your efforts (and spend) into those that will bring the best results.
Analyze, Optimize, Repeat
Facebook has announced this week via Facebook for Business that they will be testing video ads this week. This marks a big move for Facebook, as they have been pushing users to start using their ad platform and services since moving public months back. A post from Facebook stated:
“Since September, we have been testing an easier way to watch videos shared by friends. Without having to click or tap play, videos come to life in News Feed and start playing without sound. Through the course of this test, we’ve seen a more than 10% increase in people watching, liking, sharing and commenting on videos. It’s a better experience for people and it’s leading to increased engagement.” So how will this work? We’ve got a breakdown of what to expect here:
- Videos will begin to play as they appear on the users screen. This means that users will be presented with video as they scroll through their newsfeed, which should create a more compelling experience and doesn’t require users to click on the content to watch.
- If the vidoe is played in full screen, the sound will also be played.
- When the video has finished playing, two additional videos will be presented, which allows marketers to showcase more of their material.
- On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to WiFi — meaning this content will not consume data plans, even if you’re not connected to WiFi at the time of playback
We’ll be testing these new ads out and will report back to let you know our thoughts, but this looks like a Facebook addition we can see taking off!
Get ready for another change to your Facebook experience
In a press conference held on Thursday, March 7, Mark Zuckerburg announced that users will soon see then end of the news feed that they have all grown to love…or hate in many instances.
This new news feed is the first major change of Facebook’s offerings since the release of the Facebook Timeline early in 2011. In a statement from CEO Mark Zuckerburg:
“The news feed is one of the most important things we’ve built,” Facebook co-founder and CEO Mark Zuckerberg said during the press event. Likening news feed to “the most personalized newspaper,”
Zuckerberg added that “the stories around you deserve to be displayed with more than just text.””How we’re all sharing is changing and the news feed needs to evolve with those changes. This is the evolving face of news feed.”
So what are the new features and changes? We’ve put together the top 3 changes that will be most noticeable:
- Bigger Images
- Multiple Feeds
- Mobile Consistency
Great Big Images
A new and radical change of the News Feed will put greater emphasis on images. Pictures will now take a front seat when being displayed in the feed. The images will be displayed much larger and take up close to 50% of news feed stories and will display consistently across mobile platforms as well.
More Feeds – Less Clutter
Get ready for a streamlined new way of seeing your news feed and viewing how your friends share. There will be increased access to sorting “feeds” and how they are displayed. This allows users to subscribe to different types of feeds, including: music, photos, and games in an effort to “reduce the clutter”.
Another major update is the ability to sort the news feed content in a chronological order, rather than the previous method that Facebook sorted the information.
As we mentioned before, the new News Feed will have consistency across all platforms. This redesign has taken a great deal of its design inspiration from the mobile design with the implementation of several native mobile and tablet features.Facebook has noticed that more and more of their users are accessing Facebook from mobile devices, therefore, they wanted to make the viewing and browsing process as seamless as possible.
Users should start to see the changes in their News Feed starting today. Let us know what you like/dislike about the new look in the comments section.
Facebook fans far and wide are buzzing about the long awaited “share” button to finally make its way to mobile.
According to a statement made by Facebook,
“You can now use the Share button on News Feed stories from your phone whether you’re using the Facebook for Android app, the Facebook for iPhone and iPad app, or the Facebook mobile web site.”
This is a great step forward for many frustrated Facebook users who wanted to share items from their newsfeed while browsing Facebook on their mobile devices, which accounts for nearly 600 million monthly active ussers (MAU).
What do you think about this new development? Share with us in the comment section!
Did you know that there were specific pages on Facebook that were just about your relationships with friends? If this comes as news to you, don’t fret, most people didn’t even know this feature existed. This feature has actually been around since 2010, however, Facebook has recently given this page a few very helpful upgrades to improve functionality and overall appearance.
To see the friendship page you share with anyone else, go to their profile page. Then click the gear button on the right, next to “Message,” to reveal a menu with a list of options; Friendship page is the one you want. Once you access this information, you will be able to see every interaction between you and your friend.
This feature is being introduced by Facebook to users in their typical fashion, so if you don’t have it just yet, it should start showing up in the next few days.
What do you think about Facebook collecting this massive amount of information about you and your interactions? Are you aware that your information and personal life can be out there for the public eye? Have a look at our previous post about privacy settings to ensure that you’re sharing only to those you choose to share with.
Facebook has started to roll out some changes to Facebook Offers that will allow page admins and owners to offer more to their fans.
According to Facebook, Offers bring people to your business with an offer they can claim and share with their friends. Offers require a budget to run and the amount you pay is based on how many people you want to reach. Currently there are three types of offers available to page admins:
In Store Only: People can show to the staff at your business by printing the offer email or showing it on their smartphones
In Store & Online: People can redeem at your business’s physical location or website
Online Only: People can only redeem your offer by visiting your website
Additional features that were recently added include bar code scanning which allows business owners to create and track the results of the offers they share on user News Feeds. This also extends Offers to be run on a retailer’s own e-commerce platform, which provides a seamless integration for both the user and admin.
Facebook has not had nearly as much success as location based app giant Foursquare, which offers users the ability to check in at locations and claim deals and offers, however, with the massive internal audience, Facebook has a captive audience to test out its new features until they get it just right.
Do you think that Facebook is being too aggressive with their advertising tactics since going public with their IPO? They certainly do have a lot to think about with how to monetize on 850 million users and how to prove their worth.
Much needed improvements coming to Facebook Security Systems
In a recent attempt to cut down fraudulent activity, Facebook has announced that they will increase their automated efforts to remove Likes on Pages that have been obtained by methods that violate the Facebook Terms and Conditions. Many page owners base their social media efforts and results by the number of likes they have on their brand page. This can be very deceiving, as there are many companies that have sprung up over the years selling Facebook Likes and scripted bots that will click competitor Facebook Ads Like to increase the bid spend.
In an official statement from the Facebook Blog:
On average, less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms. These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes.
With this new implementation, hopefully we will see some more accurate statistics and data coming from our Facebook Insights. Let’s all try to keep Facebook free from these types of antics so that everyone can get the best user experience possible.
Facebook pages with 5,000 likes will receive advanced post options
Page admins and owners with 5,000 likes or more will start to be able to take advantage of some advanced features within the next week. Facebook has announced that they will allow targeted posts to be sent to fans based on criteria including: gender, language, relationship status, location, interested in, and education.
Targeted posts will still be visible from the page timeline, however, they will appear only to the selected groups in the news feed. This has great potential to share relevant content with target audiences and will increase the overall page interaction.
Leading game developers, Gamesys, have launched the first real money gambling app for UK users 18 and over.
Bingo Friendzy, presented by Gamesys, aims to capture the increasingly growing online bingo players. Users compete in an environment much like an online bingo site, however, this marks the first time cash or prizes are awarded within online games on the Facebook platform. GameSys also produces the widely popular JackpotJoy games as well.
This is a huge step for the online gaming industry and is sure to be the first of many licenesed online gambling and casino operators to make their entrance into the booming app industry. Gaming leaders and Facebook partners, Zynga, are sure to follow up with a release later in the year.
This will also prove to be a healthy source of income for Facebook, as they have been struggling as of late since their initial stock market appearance and flop.
Are you interested in developing online games and apps? CKR Media Consulting can help you achieve your goals! We work with leading industry developers that can provide nothing short of excellent results. Contact us today for a free quote and LET’S GET SOCIAL!
It’s finally here! Facebook has released a new app on Monday that lets page admins manage your branded Facebook page from your mobile iPhone.
The new App, Facebook Pages Manager, lets you post, comment, and responde directly to your page. Additional features include posting updates and photos, among others. The app is free, so no need to worry, just install from the App Store and get started.
This will work wonders for many brand managers on the go who had previously been unable to act as the brand/page on the original Facebook App. This app, along with all of the other apps hosted on Facebook, will be available in the new App Center, planned by Facebook to promote both iOS and Android apps.