If you’re anything like me, you’ve struggled defining what constitutes success from a social campaign. If you’re running a Facebook campaign, what metrics do you look at to gauge your success? Likes, comments and shares are great, but they don’t always translate in to success. What about Twitter? Are you looking at your campaigns with all those re-tweets and favourites and thinking…I’m doing pretty well! Don’t worry if you’ve fallen into one of these traps, we’re here to help! Let’s start by breaking the steps down to take to ensure you’re getting the most out of your social media campaigns.
Clearly define your campaign goals and KPI’s
One of the biggest mistakes that marketers make when running social campaigns is that they fail to define the goals of the campaigns and a way to effectively measuring this. ROI can be measured in many different ways like: lead generation, customer acquisition, click-through-rate, increased fans, or even the tried and true metric – revenue.
Choose your platform
It seems like everyday there is a new Social Media platform popping up with hopes of capturing some of the already saturated market. For this article, we’re going to focus on the 6 social networks listed above, however, it is essential that you find the platform that allows you to build an audience and effectively communicate with them. A simple checklist can help you optimize your chances of success by answering the following about your target audience:
- Who are they Age, location, interests, etc?
- What social media platform(s) do they prefer?
- How much time do they spend on social media?
- What mind-set are they in when they are spending time on those social platforms?
Track your campaigns
So after you’ve set your campaign goals and decided on your platform, its time to watch all that hard work pay off…but wait, you need to have some way to keep an eye on how your campaigns are performing. Measuring influence on social media platforms can be difficult, and it’s been the topic of debate in much of the industry. Depending on the needs of your business, there are both paid and free tools to use for campaign tracking and management. Some of the better free tools out there include Google Analytics, Hootsuite, SocialMention, and native platform insights (Facebook Insights and Twitter Analytics). Check out our list of 6 Free Tools to track Social Media Campaigns here.
Optimize your campaigns and efforts
Now that your campaigns are live and running, you can just sit back and wait for all the conversions to come in….right? NO WAY! This is where many marketers drop the ball. Using the data you’ve obtained from tracking your campaigns, now its time to optimize and really hone in. One tip is to run A/B tests on your landing pages and ads. You may find that some methods helped you convert more, while others weren’t so successful. By having multiple versions of your advertisement, you can really see what works and what doesn’t and put your efforts (and spend) into those that will bring the best results.
Analyze, Optimize, Repeat
What’s up with WhatsApp?
Not sure if you’ve noticed any service interruptions with everyone’s favorite mobile instant messaging service, but WhatsApp has been gone down today some time around 7:30pm CET. This has left the millions of users without access to the incredibly popular app.
WhatsApp has more than 400m users around the world and claims it is adding more than 1 million new registered users a day. Recently, Facebook owner Mark Zuckerburg shelled out a staggering $16 billion with another $3 billion in stock options for this With a purchase like this, Facebook is holding strong to its promise of a mobile focus this year. This acquisition could be a sign of a bigger plan with Facebook still struggling to perform to its potential with their paid ad platform, specifically in the mobile department.
With a massive service connection within the first 48 hours of the recent acquisition of WhatsApp, the questions around what could have caused this begin to swirl. Could this be a result of a massive change to WhatsApp as we know it? Will there be a deep integration with our Facebook accounts? Wouldn’t it be interesting to find out that this recent outage is just Facebook updating all of their databases and connecting our cell phone numbers with our Facebook accounts?
While this may be frustrating from a privacy point of view, this could mean big business for Facebook as they have their eye on showing they can be as profitable as they are massively influential. This could also be the solution they need for their mobile and paid ad platforms, especially since their ad targeting tool, Custom Audiences, works with e-mail address AND/OR phone number. Since most us are asked for both email and phone when registering on sites online, online marketers should have no problem connecting with their target audiences on Facebook from here on out – provided this is what’s happening.
Just a thought I had when the service went out and was thinking about possible causes. If this isn’t the case, I’d like to see something from Facebook if they decide to use my idea. Back to your regular scheduled programming.
LinkedIn, the social networking site for professionals, has been rolling out a new and updated design for their users.
LinkedIn users may have started to notice that their homepage and many people are big fans…including myself!
According to LinkedIn representatives, “this is just the beginning” and that it plans to offer more customization and functionality later this year, but for now the redesign should be hitting your account over the next few weeks.”
The new style has been compared to that of Google+, as it features larger pictures and visible comments. The information is displayed on the page in a much more visually appealing manner, which makes scanning the updates a much more enjoyable process.
We want to know what you think of the new design. Let us know what you think and don’t forget to contact us for a free Social Media Strategy Quote!
Facebook has recently announced that they will be launching The App Center in coming weeks. This service will allow app developers to sell their apps directly to consumers from Facebook on the web and in the iOS and Android Facebook apps.
With Facebook topping 900 million users, The App Center will act as a central place to find great apps Apps on Facebook include a wide range of offerings from social games like Sklots – Slots and Skill Games, as well as highly demanded music services like Pandora and Spotify.
This should prove to be a game changer for many app developers, as it allows users to browse apps based on number of installs, user ratings, and engagement. Each app has an app detail page, which allows people to install it before going to an app.
Are you interested in creating your own app on Facebook? CKR Media Consulting can help! Contact us today for a free quote and Let’s Get Social!
On-line check-in giant, Foursquare has just passed 15 million users. This is milestone is huge for Foursquare, as they only had 1/3 of their current user base just one year ago.
With more than 90 million smartphone users in the US aged 13+, nearly 78% of smartphone users are potential geo-social app users. Facebook has made an attempt to enter into the mobile check-in market with Facebook Places; however, it has not seen the same results as Foursquare.
In an attempt to increase their market share, Facebook has acquired more technical employees for its California headquarters by buying Gowalla. Gowalla, based in Austin, Texas, will relocate the majority of its engineering staff to Palo Alto, CA to work on improving the mobile apps offered by Facebook.
Are you using social media and geo-location apps to promote your business? If you have a physical location where customers can visit your store, you could be offering more via location based apps! Contact us today for a free quote and find out of CKR Media Consulting can help you get more customers through your doors.
One of the biggest mistakes made by business owners in social media is not promoting their efforts offline.
That’s right, taking your online social media efforts offline. When businesses take on any type of marketing campaign or strategy, online or offline, they must be effectively cross-promoting their social media efforts at any possible chance that arises.
So how does a business market social media offline?
First, make sure that EVERY piece of printed marketing material (signs, menus, posters, banners, window decal, etc) includes your social media and online information. This includes links to your website, Facebook, Twitter, LinkedIn, Youtube, Foursquare, and any other online links to your business.
Next, make sure to make your offline ads memorable and creative. It would be a shame to put all that effort into creating stunning online social media accounts and only have a small portion of your client base interacting with it.
Finally, the most important aspect of offline social media marketing is getting your employees involved. Your employees, especially in service based businesses, are the first point of contact with your customers. Therefore, it is essential to ensure that they are not only aware of your social media strategy and campaign, but also spreading the word when they are with customers.