One of the most difficult tasks that anyone who has worked in marketing is defining what is success, specifically, ROI as a measure of success. Traditionally, ROI has been measured like this:
Return on Investment (%) = (Net Profit / Marketing Costs) x 100
When dealing with traditional marketing methods, this is a clear-cut way of defining success and ROI for your campaigns. If you reading this, my guess is that this doesn’t work for you in social media and you need some answers! Social Media Marketing (SMM) can be tricky, but these tools should help give you an edge and help you steer your campaigns in the right direction.
Google Analytics is an incredibly powerful tool that can allow you to get a better understand of your customers by providing you with loads of data and statistics to help you analyze your visitor traffic and optimize campaigns. Using Google Analytics Campaign Tracking, you can set up tracking links for campaigns with UTM parameters so you can really understand your customers!
Hootsuite has been around as a staple in the social media management and metric tracking since SMM took off. An easy-to-use interface provides users with a dashboard where they can manage and measure multiple social networks. One feature that many people overlook is the ability to work in teams – a huge bonus for anyone who has multiple people working on their accounts. Hootsuite is a great tool for scheduling posts from multiple social media channels as well as giving you the ability to create individual reports.
Facebook Insights is a powerful tool that provides all the analytic data for your Facebook page. Page Insights gives Page managers a number of aggregate metrics, including the number of people who like their Page, how many people see a post and how many people clicked the post. The insights allow you to understand your audience, what they are reacting to, and adjust your content to meet their needs.
Twitter finally caught up with the rest of the major social media platforms and has released some analytics. With Twitter Analytics, you can track timeline activity, including tweets that were favorited, retweeted, and replied to. Another helpful aspect of this tool is that it tracks the number of mentions, new followers and newly followed. Check out our “Beginners Guide to Twitter Analytics” for a full breakdown.
Bitly is an incredibly powerful tool that is vastly underrated. Most people use bitly to just shorten their urls, but it does so much more! This link shortener allows you track everything you share. This is a great way to see what your audience is interacting with and decide if the content you share is valuable.
Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
Facebook has started to roll out some changes to Facebook Offers that will allow page admins and owners to offer more to their fans.
According to Facebook, Offers bring people to your business with an offer they can claim and share with their friends. Offers require a budget to run and the amount you pay is based on how many people you want to reach. Currently there are three types of offers available to page admins:
In Store Only: People can show to the staff at your business by printing the offer email or showing it on their smartphones
In Store & Online: People can redeem at your business’s physical location or website
Online Only: People can only redeem your offer by visiting your website
Additional features that were recently added include bar code scanning which allows business owners to create and track the results of the offers they share on user News Feeds. This also extends Offers to be run on a retailer’s own e-commerce platform, which provides a seamless integration for both the user and admin.
Facebook has not had nearly as much success as location based app giant Foursquare, which offers users the ability to check in at locations and claim deals and offers, however, with the massive internal audience, Facebook has a captive audience to test out its new features until they get it just right.
Do you think that Facebook is being too aggressive with their advertising tactics since going public with their IPO? They certainly do have a lot to think about with how to monetize on 850 million users and how to prove their worth.
Much needed improvements coming to Facebook Security Systems
In a recent attempt to cut down fraudulent activity, Facebook has announced that they will increase their automated efforts to remove Likes on Pages that have been obtained by methods that violate the Facebook Terms and Conditions. Many page owners base their social media efforts and results by the number of likes they have on their brand page. This can be very deceiving, as there are many companies that have sprung up over the years selling Facebook Likes and scripted bots that will click competitor Facebook Ads Like to increase the bid spend.
In an official statement from the Facebook Blog:
On average, less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms. These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes.
With this new implementation, hopefully we will see some more accurate statistics and data coming from our Facebook Insights. Let’s all try to keep Facebook free from these types of antics so that everyone can get the best user experience possible.
Facebook pages with 5,000 likes will receive advanced post options
Page admins and owners with 5,000 likes or more will start to be able to take advantage of some advanced features within the next week. Facebook has announced that they will allow targeted posts to be sent to fans based on criteria including: gender, language, relationship status, location, interested in, and education.
Targeted posts will still be visible from the page timeline, however, they will appear only to the selected groups in the news feed. This has great potential to share relevant content with target audiences and will increase the overall page interaction.
As the Online Gaming laws are chaning in the USA, Apple has made announcement that is sure to rock the real money gaming industry.
Following the news that Facebook was going to allow real money gaming for users in the UK, Apple announced that they will allow real money gaming apps in their hugely popular iTunes store. Users in regulated markets, currently UK only, will be allowed to access real money games on the iPhone for the first time ever.
Seattle based company, Big Fish Games, has been named as the first game provider for the launch. Working in conjunction with Betable Ltd, a London based company, they will introduce the mobile gaming apps to the UK audiences later this year. Not far behind, industry giants Zynga, have also made a public statement that they plan on having online casinos live in 2013.
While Apple is known for taking a cut from app developers on every sale on iTunes, they will not be taking any revenues from real money gaming apps.
According to Big Fish CEO, Paul Thelen, “Apple wants to keep arms’ length from this. They don’t want to be the middleman in a gambling operation.”
This is an incredibly pivotal time not only for online gaming, but for mobile as well, as this represents a major shift in the way users access the Internet. With an increasing amount of users opting to use mobile on the go, do you think this could be the next big Internet success story?
Are you interested in creating your own app? Do you need help developing your ideas for onling gaming mobile apps? CKR Media Consulting have extensive experience in app development and social marketing.
Leading game developers, Gamesys, have launched the first real money gambling app for UK users 18 and over.
Bingo Friendzy, presented by Gamesys, aims to capture the increasingly growing online bingo players. Users compete in an environment much like an online bingo site, however, this marks the first time cash or prizes are awarded within online games on the Facebook platform. GameSys also produces the widely popular JackpotJoy games as well.
This is a huge step for the online gaming industry and is sure to be the first of many licenesed online gambling and casino operators to make their entrance into the booming app industry. Gaming leaders and Facebook partners, Zynga, are sure to follow up with a release later in the year.
This will also prove to be a healthy source of income for Facebook, as they have been struggling as of late since their initial stock market appearance and flop.
Are you interested in developing online games and apps? CKR Media Consulting can help you achieve your goals! We work with leading industry developers that can provide nothing short of excellent results. Contact us today for a free quote and LET’S GET SOCIAL!
LinkedIn, the social networking site for professionals, has been rolling out a new and updated design for their users.
LinkedIn users may have started to notice that their homepage and many people are big fans…including myself!
According to LinkedIn representatives, “this is just the beginning” and that it plans to offer more customization and functionality later this year, but for now the redesign should be hitting your account over the next few weeks.”
The new style has been compared to that of Google+, as it features larger pictures and visible comments. The information is displayed on the page in a much more visually appealing manner, which makes scanning the updates a much more enjoyable process.
We want to know what you think of the new design. Let us know what you think and don’t forget to contact us for a free Social Media Strategy Quote!
Speculation is increasing on the web about a possible jobs board on Facebook to compete with LinkedIn.
For those looking for a new career or just interested what’s out there, many may be visiting Facebook to find the latest and greatest offers. With Facebook nearing more than 800 million users and their recent IPO, its no surprise that they are looking for additional sources of revenue to help them stay at the top of their game. While Facebook is more known for being the social space that keeps work and social lives separate, the line is becoming increasingly blurred as more and more monetization is being sought after on the social giant.
LinkedIn has maintained its popularity as the social networking site that allows you to network with your fellow industry colleagues and has become one of the most popular on-line sites for job seekers. Additionally, LinkedIn has a much more professional feel to the environment, which directly opposes that of Facebook.
What are you thoughts? Do you think that a combination of your work life and social life is a good idea? Let us know and we’ll be sure to keep you posted with all the latest news.
It’s finally here! Facebook has released a new app on Monday that lets page admins manage your branded Facebook page from your mobile iPhone.
The new App, Facebook Pages Manager, lets you post, comment, and responde directly to your page. Additional features include posting updates and photos, among others. The app is free, so no need to worry, just install from the App Store and get started.
This will work wonders for many brand managers on the go who had previously been unable to act as the brand/page on the original Facebook App. This app, along with all of the other apps hosted on Facebook, will be available in the new App Center, planned by Facebook to promote both iOS and Android apps.