Browsing articles tagged with " online marketing"

6 Free Tools to Measure Social Media Success

Apr 8, 2015   //   by admin   //   Online Marketing Tips  //  Comments Off on 6 Free Tools to Measure Social Media Success

One of the most difficult tasks that anyone who has worked in marketing is defining what is success, specifically, ROI as a measure of success. Traditionally, ROI has been measured like this:

Return on Investment (%) = (Net Profit / Marketing Costs) x 100

When dealing with traditional marketing methods, this is a clear-cut way of defining success and ROI for your campaigns. If you reading this, my guess is that this doesn’t work for you in social media and you need some answers! Social Media Marketing (SMM) can be tricky, but these tools should help give you an edge and help you steer your campaigns in the right direction.

  1. Google Analytics

    Google Analytics Google Analytics is an incredibly powerful tool that can allow you to get a better understand of your customers by providing you with loads of data and statistics to help you analyze your visitor traffic and optimize campaigns.  Using Google Analytics Campaign Tracking, you can set up tracking links for campaigns with UTM parameters so you can really understand your customers!

  2. Hootsuite

    hootsuite Hootsuite has been around as a staple in the social media management and metric tracking since SMM took off.  An easy-to-use interface provides users with a dashboard where they can manage and measure multiple social networks.  One feature that many people overlook is the ability to work in teams – a huge bonus for anyone who has multiple people working on their accounts. Hootsuite is a great tool for scheduling posts from multiple social media channels as well as giving you the ability to create individual reports.

  3. Facebook Insights

    facebook insightsFacebook Insights is a powerful tool that provides all the analytic data for your Facebook page. Page Insights gives Page managers a number of aggregate metrics, including the number of people who like their Page, how many people see a post and how many people clicked the post. The insights allow you to understand your audience, what they are reacting to, and adjust your content to meet their needs.

  4. Twitter Analytics

    twitter analytics Twitter finally caught up with the rest of the major social media platforms and has released some analytics. With Twitter Analytics, you can track timeline activity, including tweets that were favorited, retweeted, and replied to. Another helpful aspect of this tool is that it tracks the number of mentions, new followers and newly followed. Check out our  “Beginners Guide to Twitter Analytics” for a full breakdown.

  5. Bitly

    bitly Bitly is an incredibly powerful tool that is vastly underrated.  Most people use bitly to just shorten their urls, but it does so much more! This link shortener allows you track everything you share. This is a great way to see what your audience is interacting with and decide if the content you share is valuable.

  6. SocialMention

    Social Mention Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

Should I set up Facebook Business Manager?

Apr 7, 2015   //   by admin   //   Facebook Info and Tips  //  Comments Off on Should I set up Facebook Business Manager?
Facebook Business Manager
By now, many of you may have heard of the new offering from Facebook, Business Manager, but still haven’t got a clue about what it is.  Business Manager is a new, more secure tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people. Sounds great, but what does this mean for me and should I use this for my business page on Facebook?  Let’s break it down into some easy to digest steps to see if this is the right fit for you:

Step 1 – Getting Started

If your business is not yet set up in Business Manager, you need to create a new business then associate your apps with it. Choose one person from your company to set up Business Manager. The person should currently be responsible for managing your company’s primary Facebook Page, ad accounts, and apps and for giving other people permission to work on them. Once Business Manager is set up, you can add as many people to it as you want.

Step 2 – Setup Business Manager

  • Go to business.facebook.com.
  • At the bottom of the page, click Get Started.
  • Click Next at the bottom of the page that describes what you need to get started.
  • Tell us a little about your business and click Next.
  • Enter your business name and choose your primary Page. We’ll show the list of Pages you already have access to. If you don’t want to use any of these, or you don’t have any Pages, click Create New Facebook Page and follow the steps. Click Next.
  • Enter your name and information for how you want to appear to your co-workers in Business Manager, including your work email address. This is the email address that you use most often in relation to your business. It does not have to be the same as your personal email address that you use to sign in to Facebook.
  • Click Create Business Manager. You now have a Business Manager that you are the primary admin for.
  • IMPORTANT: If you want to make posts for your Page, you now must add yourself as an admin to the Page. Click Settings on the upper left of the page, and then click Pages in the left navigation.
  • Select the Page you want to add yourself to, and then click Add People. Enter your name and click Save.

Step 3: Add users and pages to Business Manager

Now that you’ve created your Business Manager, its time to start adding users and assigning roles.  It’s realy simple to add users, just enter the work email addresses of the people you want to add and select the role you’d like to assign them. The roles you can decide between are:

  • Business Admin: Can manage all aspects of the business settings including modifying or deleting the account and adding or removing people from the employee list.
  • Business Employee: Can see basic business info and be assigned roles by admins of the business, but can’t make any changes.

After selecting the users and roles, you need to choose which Pages or ad accounts to allow access to. Choose the lowest role on each ad account or Page that will allow that person to do their job.

Step 4: Add an Advertising Account

For those of us who have opted to use ad accounts to manage our Facebook ads, you can also add these into Business Manager so that you can keep track of everything in one place.  There are two ways to add an ad account to Business Manager:

  • You can request access to an ad account, which is how you get permission to run ads or view campaigns, depending on your role. This is recommended for agencies that are running ad campaigns on behalf of a business.
  • You can claim an ad account, which is how you transfer an ad account from a personal Facebook account to your Business Manager. You should do this if you or your business is the owner of the ad account. Learn more about what happens to your ad account when you move it to Business Manager.

Step 5: Give it a try

Now that we’ve got a grasp on how to setup Business Manager and some of the main features, have a look and see what you think.  We’ve been using this new setup since the inception and have found that the transition is fairly easy to get used to.  That being said, we’re always available for a consult on how CKR Media Consulting can help you get the most out of your social media efforts!

New options for Facebook Offers being introduced

Nov 9, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on New options for Facebook Offers being introduced

Facebook has started to roll out some changes to Facebook Offers that will allow page admins and owners to offer more to their fans.

According to Facebook, Offers bring people to your business with an offer they can claim and share with their friends. Offers require a budget to run and the amount you pay is based on how many people you want to reach. Currently there are three types of offers available to page admins:

  • In Store Only: People can show to the staff at your business by printing the offer email or showing it on their smartphones
  • In Store & Online: People can redeem at your business’s physical location or website
  • Online Only: People can only redeem your offer by visiting your website

Facebook Offers image

Additional features that were recently added include bar code scanning which allows business owners to create and track the results of the offers they share on user News Feeds.  This also extends Offers to be run on a retailer’s own e-commerce platform, which provides a seamless integration for both the user and admin.

Facebook has not had nearly as much success as location based app giant Foursquare, which offers users the ability to check in at locations and claim deals and offers, however, with the massive internal audience, Facebook has a captive audience to test out its new features until they get it just right.

Do you think that Facebook is being too aggressive with their advertising tactics since going public with their IPO? They certainly do have a lot to think about with how to monetize on 850 million users and how to prove their worth.

Facebook to begin removing fake Likes on Brand Pages

Sep 6, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on Facebook to begin removing fake Likes on Brand Pages

Much needed improvements coming to Facebook Security Systems

Facebook Security

In a recent attempt to cut down fraudulent activity, Facebook has announced that they will increase their automated efforts to remove Likes on Pages that have been obtained by methods that violate the Facebook Terms and Conditions. Many page owners base their social media efforts and results by the number of likes they have on their brand page.  This can be very deceiving, as there are many companies that have sprung up over the years selling Facebook Likes and scripted bots that will click competitor Facebook Ads Like to increase the bid spend.

In an official statement from the Facebook Blog:

On average, less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms. These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes.

With this new implementation, hopefully we will see some more accurate statistics and data coming from our Facebook Insights.  Let’s all try to keep Facebook free from these types of antics so that everyone can get the best user experience possible.

Facebook announces new page post targeting options

Sep 4, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on Facebook announces new page post targeting options

Facebook pages with 5,000 likes will receive advanced post options

Page admins and owners with 5,000 likes or more will start to be able to take advantage of some advanced features within the next week.  Facebook has announced that they will allow targeted posts to be sent to fans based on criteria including: gender, language, relationship status, location, interested in, and education.

Targeted posts will still be visible from the page timeline, however, they will appear only to the selected groups in the news feed.  This has great potential to share relevant content with target audiences and will increase the overall page interaction.

Facebook pages image

Apple to allow real money gaming app in iTunes

Aug 21, 2012   //   by admin   //   Online Gaming  //  Comments Off on Apple to allow real money gaming app in iTunes

As the Online Gaming laws are chaning in the USA, Apple has made announcement that is sure to rock the real money gaming industry.

Following the news that Facebook was going to allow real money gaming for users in the UK, Apple announced that they will allow real money gaming apps in their hugely popular iTunes store.  Users in regulated markets, currently UK only, will be allowed to access real money games on the iPhone for the first time ever.

Big Fish Games logoSeattle based company, Big Fish Games, has been named as the first game provider for the launch.  Working in conjunction with Betable Ltd, a London based company, they will introduce the mobile gaming apps to the UK audiences later this year. Not far behind, industry giants Zynga, have also made a public statement that they plan on having online casinos live in 2013.

While Apple is known for taking a cut from app developers on every sale on iTunes, they will not be taking any revenues from real money gaming apps.

According to Big Fish CEO, Paul Thelen, “Apple wants to keep arms’ length from this. They don’t want to be the middleman in a gambling operation.”

This is an incredibly pivotal time not only for online gaming, but for mobile as well, as this represents a major shift in the way users access the Internet.  With an increasing amount of users opting to use mobile on the go, do you think this could be the next big Internet success story?

Are you interested in creating your own app? Do you need help developing your ideas for onling gaming mobile apps? CKR Media Consulting have extensive experience in app development and social marketing.

Contact us today for a free quote and LET’S GET SOCIAL!

Facebook allows first real money gambling app for UK audience

Aug 7, 2012   //   by admin   //   Facebook Info and Tips  //  Comments Off on Facebook allows first real money gambling app for UK audience

Leading game developers, Gamesys, have launched the first real money gambling app for UK users 18 and over.

Bingo Friendzy imageBingo Friendzy, presented by Gamesys, aims to capture the increasingly growing online bingo players.  Users compete in an environment much like an online bingo site, however, this marks the first time cash or prizes are awarded within online games on the Facebook platform.  GameSys also produces the widely popular JackpotJoy games as well.

This is a huge step for the online gaming industry and is sure to be the first of many licenesed online gambling and casino operators to make their entrance into the booming app industry.  Gaming leaders and Facebook partners, Zynga, are sure to follow up with a release later in the year.

This will also prove to be a healthy source of income for Facebook, as they have been struggling as of late since their initial stock market appearance and flop.

Are you interested in developing online games and apps? CKR Media Consulting can help you achieve your goals! We work with leading industry developers that can provide nothing short of excellent results. Contact us today for a free quote and LET’S GET SOCIAL!

Linkedin homepage gets an update and redesign

Jul 17, 2012   //   by admin   //   Online Marketing Tips  //  Comments Off on Linkedin homepage gets an update and redesign

LinkedIn, the social networking site for professionals, has been rolling out a new and updated design for their users.

LinkedIn users may have started to notice that their homepage and many people are big fans…including myself!

According to LinkedIn representatives, “this is just the beginning” and that it plans to offer more customization and functionality later this year, but for now the redesign should be hitting your account over the next few weeks.”

LinkedIn homepage

The new style has been compared to that of Google+, as it features larger pictures and visible comments.  The information is displayed on the page in a much more visually appealing manner, which makes scanning the updates a much more enjoyable process.

We want to know what you think of the new design.  Let us know what you think and don’t forget to contact us for a free Social Media Strategy Quote!

Will Facebook go forward with jobs board?

Jul 12, 2012   //   by admin   //   Facebook Info and Tips  //  Comments Off on Will Facebook go forward with jobs board?

Speculation is increasing on the web about a possible jobs board on Facebook to compete with LinkedIn.

LinkedInFor those looking for a new career or just interested what’s out there, many may be visiting Facebook to find the latest and greatest offers. With Facebook nearing more than 800 million users and their recent IPO, its no surprise that they are looking for additional sources of revenue to help them stay at the top of their game. While Facebook is more known for being the social space that keeps work and social lives separate, the line is becoming increasingly blurred as more and more monetization is being sought after on the social giant.

LinkedIn has maintained its popularity as the social networking site that allows you to network with your fellow industry colleagues and has become one of the most popular on-line sites for job seekers.  Additionally, LinkedIn has a much more professional feel to the environment, which directly opposes that of Facebook.

What are you thoughts? Do you think that a combination of your work life and social life is a good idea? Let us know and we’ll be sure to keep you posted with all the latest news.

 

Manage your Fan Pages with Facebook’s new App

May 22, 2012   //   by admin   //   Facebook Info and Tips  //  Comments Off on Manage your Fan Pages with Facebook’s new App

It’s finally here! Facebook has released a new app on Monday that lets page admins manage your branded Facebook page from your mobile iPhone.

Facebook Page ManagerFacebook StatsThe new App, Facebook Pages Manager, lets you post, comment, and responde directly to your page. Additional features include posting updates and photos, among others. The app is free, so no need to worry, just install from the App Store and get started.

This will work wonders for many brand managers on the go who had previously been unable to act as the brand/page on the original Facebook App. This app, along with all of the other apps hosted on Facebook, will be available in the new App Center, planned by Facebook to promote both iOS and Android apps.

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