Browsing articles tagged with " online marketing"

Facebook to launch new online App Center

May 10, 2012   //   by admin   //   Facebook Info and Tips  //  Comments Off on Facebook to launch new online App Center

Facebook has recently announced that they will be launching The App Center in coming weeks.  This service will allow app developers to sell their apps directly to consumers from Facebook on the web and in the iOS and Android Facebook apps.

Facebook App Center imageWith Facebook topping 900 million users, The App Center will act as a central place to find great apps Apps on Facebook include a wide range of offerings from social games like Sklots – Slots and Skill Games, as well as highly demanded music services like Pandora and Spotify.

This should prove to be a game changer for many app developers, as it allows users to browse apps based on number of installs, user ratings, and engagement.  Each app has an app detail page, which allows people to install it before going to an app.

Are you interested in creating your own app on Facebook? CKR Media Consulting can help! Contact us today for a free quote and Let’s Get Social!

 

Facebook Pages get a Facelift

Feb 29, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on Facebook Pages get a Facelift

Just as you were getting used to the new and improved Facebook Timeline, more changes are coming. Facebook has announced that on March 30, 2012, all Facebook pages will be converted to the Timeline format.

Facebook image

This new timeline layout allows page admins to do away with landing pages and focus on the stylish banner image and profile pic, which should provide for some interesting branding and design ideas.

According to Gokul Rajaram, Facebook’s product director for ads,  “The goal is to make Pages more engaging and more social”.

Another benefit for page administrators is the new insights integration.  Facebook had already introduced the new Insights for pages, but this takes it the step further by providing detailed information right at your fingertips.

Additionally, Facebook has finally listented to many users requests and added the private message feature.  Now, pages will be able to respond to private messages from their fans, in the same way as a user profile does.

Sounds great right? Well you’ve got until March 30, 2012 to get ready, but don’t wait.  CKR Media Consulting can help you optimize your page to get the most out of the new Facebook layout.  Contact us today for a free quote!

Foursquare passes 15 million user mark

Dec 12, 2011   //   by admin   //   Blog, Online Marketing Tips  //  Comments Off on Foursquare passes 15 million user mark

On-line check-in giant, Foursquare has just passed 15 million users.  This is milestone is huge for Foursquare, as they only had 1/3 of their current user base just one year ago.

Foursquare has dominated the geo-location market and has out-stayed competitors like Gowalla, Loopt, Scvngr, and MyTown and maintained an average of 7.5 million users in the USA.

With more than 90 million smartphone users in the US aged 13+, nearly 78% of smartphone users are potential geo-social app users.  Facebook has made an attempt to enter into the mobile check-in market with Facebook Places; however, it has not seen the same results as Foursquare.

In an attempt to increase their market share, Facebook has acquired more technical employees for its California headquarters by buying Gowalla.  Gowalla, based in Austin, Texas, will relocate the majority of its engineering staff to Palo Alto, CA to work on improving the mobile apps offered by Facebook.

Are you using social media and geo-location apps to promote your business? If you have a physical location where customers can visit your store, you could be offering more via location based apps!  Contact us today for a free quote and find out of CKR Media Consulting can help you get more customers through your doors.

How to Enable the New YouTube Design

Nov 22, 2011   //   by admin   //   Blog  //  Comments Off on How to Enable the New YouTube Design

The internet is buzzing again with changes!

Just a few weeks ago, Facebook allowed users a sneak peak at the brand new “timeline” layout and last week Google unveiled a completely redesigned look for YouTube.  Now, YouTube is letting users give it a try before the entire remodelling process is completed.

Thanks to Google+ user, Moritz Tolxdorff, we now have a quick and easy solution for users who want to change to the new layout.

New layout for YouTube

Follow the instructions below and you’ll be on your way to a new, sleek YouTube design.

  1. Go to YouTube
  2. Next, you need to open your browser’s developer tools:
    1. Ctrl / Cmd + Shift + K in Mozilla Firefox
    2.  Ctrl + Shift + J (Win) or Cmd + Alt + J (Mac) for Google Chrome
    3. Copy and paste the following snippet of code: document.cookie=”VISITOR_INFO1_LIVE=ST1Ti53r4fU”;
    4. Close the console and reload YouTube
    5. Enjoy the new design!

New YouTube design

Does your business have a social media strategy?

Sep 12, 2011   //   by admin   //   Online Marketing Tips  //  Comments Off on Does your business have a social media strategy?

As more and more businesses enter into the social media arena, one of the biggest mistakes I’ve noticed is the lack of a clear and well thought out social media strategy.

Many business owners think that if they have created Facebook, Twitter, and YouTube accounts, occasionally post content, this will be sufficient to promote their brand online. Unfortunately, this is where many businesses are missing out on the true value of social media.

Are you engaging your customers online?

One of the most important aspects of social media is the ability to connect with your customers, and ultimately your intended target market, on a personal level. This helps to gain important insight into understanding what your customers want.  Additionally, use these opportunities to strengthen your brand presence online and develop new networks.

At CKR Media Consulting, we can help you create a social media strategy that will help you take your business to the next level. Contact us today for a free quote!

Facebook unveils new privacy settings

Aug 24, 2011   //   by admin   //   Facebook Info and Tips  //  Comments Off on Facebook unveils new privacy settings

Facebook imageOn Tuesday, August 23, Facebook announced that they were introducing a great deal of improvements to the privacy settings that make it easier to share posts, photos, tags and other content with exactly the people you want.

We recently wrote an article about 10 tips to Facebook privacy that highlighted the most important security and privacy settings. It seems that the staff at Facebook have taken a few tips from their more than 700 million users and made the privacy settings much more user friendly and streamlined.

Facebook has always been under fire for their hard to manage and often hidden privacy settings.  According to an official statement by the Facebook regarding the recent changes:

We made some changes to how you manage privacy, but nothing about our underlying privacy policy is changing. Privacy policies can and should be more easily understood, and that inspired us to try something different.

So what do these changes mean for you and your profile settings? Most of the privacy settings are integrated and able to be modified from the profile page.  Let’s have a look at some of the changes:

Profile Settings – You can edit the visibility of individual parts of your profiles from the profile editing page whereas previously this had to be done from the Privacy Settings page.

facebook privacy image

Tag Approvals – Facebook has implemented Tag Approvals. Users now must approve location or photo tags before they appear on your profile.  This option can be disabled.

Facebook tags

 

Photo Tag Approvals – A user can tag anybody in a photo whether they are friends or not. This makes it easier to tag people in group shots, but users must approve the tags before they appear on their profile.

facebook photo tags

Facebook Places – This has been integrated into the Publisher Box and users can now tag a location into any status update. This also applies to photos and photo albums.

facebook location image

GPS Restrictions – There are now no more GPS restrictions and users can tag any location in a status update or photo, making it possible to tag a location in a photo album from anywhere.

Mobile Apps – The Facebook Places icon will no longer appear in the mobile apps, and a ‘Nearby’ icon will appear instead and will display which users have tagged their location nearby.

At CKR Media Consulting, we pride ourselves on keeping up-to-date with all of the social media and web 2.0 news.  If you would like to find out more, visit us at our website and let us help you harness the power of social media!

Are you monitoring your social media efforts?

Aug 22, 2011   //   by admin   //   Blog, Online Marketing Tips  //  Comments Off on Are you monitoring your social media efforts?

Hootsuite owlIt seems that every day we hear about a new social media channel that has popped up and is offering the latest and greatest new features.  For a first time user, or even a seasoned marketing vet, selecting which social media channels to work with can be a daunting task.  The key to choosing these marketing mediums is finding what type of impact you want to have on your target audience.

Do you want to simply broadcast your message to the masses or are you interested in creating and interacting with an online community?  Answering these questions will help you determine what social media channels work best for you.

Social media monitoring is essential for businesses of all sizes

One of the biggest tasks of anyone using social media is keeping up with all of the information.  How do you monitor the massive inflow of tweets, status updates, press releases, and articles?

We’ve got a few social media monitoring tools that will make your marketing and monitoring efforts much more effective.

Hootsuite

For anyone who is using social media, Hootsuite allows you to have your social media accounts in one convenient location, making monitoring and posting updates a breeze.  The free version allows you to add up to five networks including Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.

Social Mention

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. This service is great for receiving e-mail updates about your brand, search terms, or specific industry keywords.

How Socialble

How Sociable is a great way to start measuring your brand’s visibility on the social media channels.  Similar to the Klout score, How Sociable allows you to determine your visibility based on variety of metrics that span the wide range of the social web.

At CKR Media Consulting, we specialize in social media and web 2.o applications.  Contact us today to find out more about how we can help you harness the power of social media!

Taking Social Media Marketing Offline

Aug 8, 2011   //   by admin   //   Online Marketing Tips  //  Comments Off on Taking Social Media Marketing Offline

One of the biggest mistakes made by business owners in social media is not promoting their efforts offline.

social media picture
That’s right, taking your online social media efforts offline. When businesses take on any type of marketing campaign or strategy, online or offline, they must be effectively cross-promoting their social media efforts at any possible chance that arises.

So how does a business market social media offline?

foursquare imageFirst, make sure that EVERY piece of printed marketing material (signs, menus, posters, banners, window decal, etc) includes your social media and online information.  This includes links to your website, Facebook, Twitter, LinkedIn, Youtube, Foursquare, and any other online links to your business.

Next, make sure to make your offline ads memorable and creative.  It would be a shame to put all that effort into creating stunning online social media accounts and only have a small portion of your client base interacting with it.

Finally, the most important aspect of offline social media marketing is getting your employees involved. Your employees, especially in service based businesses, are the first point of contact with your customers.  Therefore, it is essential to ensure that they are not only aware of your social media strategy and campaign, but also spreading the word when they are with customers.

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