One of the most difficult tasks that anyone who has worked in marketing is defining what is success, specifically, ROI as a measure of success. Traditionally, ROI has been measured like this:
Return on Investment (%) = (Net Profit / Marketing Costs) x 100
When dealing with traditional marketing methods, this is a clear-cut way of defining success and ROI for your campaigns. If you reading this, my guess is that this doesn’t work for you in social media and you need some answers! Social Media Marketing (SMM) can be tricky, but these tools should help give you an edge and help you steer your campaigns in the right direction.
Google Analytics is an incredibly powerful tool that can allow you to get a better understand of your customers by providing you with loads of data and statistics to help you analyze your visitor traffic and optimize campaigns. Using Google Analytics Campaign Tracking, you can set up tracking links for campaigns with UTM parameters so you can really understand your customers!
Hootsuite has been around as a staple in the social media management and metric tracking since SMM took off. An easy-to-use interface provides users with a dashboard where they can manage and measure multiple social networks. One feature that many people overlook is the ability to work in teams – a huge bonus for anyone who has multiple people working on their accounts. Hootsuite is a great tool for scheduling posts from multiple social media channels as well as giving you the ability to create individual reports.
Facebook Insights is a powerful tool that provides all the analytic data for your Facebook page. Page Insights gives Page managers a number of aggregate metrics, including the number of people who like their Page, how many people see a post and how many people clicked the post. The insights allow you to understand your audience, what they are reacting to, and adjust your content to meet their needs.
Twitter finally caught up with the rest of the major social media platforms and has released some analytics. With Twitter Analytics, you can track timeline activity, including tweets that were favorited, retweeted, and replied to. Another helpful aspect of this tool is that it tracks the number of mentions, new followers and newly followed. Check out our “Beginners Guide to Twitter Analytics” for a full breakdown.
Bitly is an incredibly powerful tool that is vastly underrated. Most people use bitly to just shorten their urls, but it does so much more! This link shortener allows you track everything you share. This is a great way to see what your audience is interacting with and decide if the content you share is valuable.
Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
LinkedIn, the social networking site for professionals, has been rolling out a new and updated design for their users.
LinkedIn users may have started to notice that their homepage and many people are big fans…including myself!
According to LinkedIn representatives, “this is just the beginning” and that it plans to offer more customization and functionality later this year, but for now the redesign should be hitting your account over the next few weeks.”
The new style has been compared to that of Google+, as it features larger pictures and visible comments. The information is displayed on the page in a much more visually appealing manner, which makes scanning the updates a much more enjoyable process.
We want to know what you think of the new design. Let us know what you think and don’t forget to contact us for a free Social Media Strategy Quote!
A Russian forum user claims he has hacked LinkedIn, uploading 6,458,020 encrypted passwords.
Users have shared concerns over the LinkedIn iOS app, stating that the app has violated the user privacy by sending detailed calendar entries to its servers. Representatives for LinkedIn have responded online at Twitter stating that they are looking into the issue.
Whenever using online services, we highly recommend that you change your password often and ensure that it is secure. We suggest that when choosing your password, ensure that it contains letters, numbers, and special characters.
It’s finally here! Facebook has released a new app on Monday that lets page admins manage your branded Facebook page from your mobile iPhone.
The new App, Facebook Pages Manager, lets you post, comment, and responde directly to your page. Additional features include posting updates and photos, among others. The app is free, so no need to worry, just install from the App Store and get started.
This will work wonders for many brand managers on the go who had previously been unable to act as the brand/page on the original Facebook App. This app, along with all of the other apps hosted on Facebook, will be available in the new App Center, planned by Facebook to promote both iOS and Android apps.
The internet is buzzing again with changes!
Just a few weeks ago, Facebook allowed users a sneak peak at the brand new “timeline” layout and last week Google unveiled a completely redesigned look for YouTube. Now, YouTube is letting users give it a try before the entire remodelling process is completed.
Thanks to Google+ user, Moritz Tolxdorff, we now have a quick and easy solution for users who want to change to the new layout.
Follow the instructions below and you’ll be on your way to a new, sleek YouTube design.
- Go to YouTube
- Next, you need to open your browser’s developer tools:
As more and more businesses enter into the social media arena, one of the biggest mistakes I’ve noticed is the lack of a clear and well thought out social media strategy.
Many business owners think that if they have created Facebook, Twitter, and YouTube accounts, occasionally post content, this will be sufficient to promote their brand online. Unfortunately, this is where many businesses are missing out on the true value of social media.
Are you engaging your customers online?
One of the most important aspects of social media is the ability to connect with your customers, and ultimately your intended target market, on a personal level. This helps to gain important insight into understanding what your customers want. Additionally, use these opportunities to strengthen your brand presence online and develop new networks.
At CKR Media Consulting, we can help you create a social media strategy that will help you take your business to the next level. Contact us today for a free quote!
On Tuesday, August 23, Facebook announced that they were introducing a great deal of improvements to the privacy settings that make it easier to share posts, photos, tags and other content with exactly the people you want.
We recently wrote an article about 10 tips to Facebook privacy that highlighted the most important security and privacy settings. It seems that the staff at Facebook have taken a few tips from their more than 700 million users and made the privacy settings much more user friendly and streamlined.
Facebook has always been under fire for their hard to manage and often hidden privacy settings. According to an official statement by the Facebook regarding the recent changes:
So what do these changes mean for you and your profile settings? Most of the privacy settings are integrated and able to be modified from the profile page. Let’s have a look at some of the changes:
Profile Settings – You can edit the visibility of individual parts of your profiles from the profile editing page whereas previously this had to be done from the Privacy Settings page.
Tag Approvals – Facebook has implemented Tag Approvals. Users now must approve location or photo tags before they appear on your profile. This option can be disabled.
Photo Tag Approvals – A user can tag anybody in a photo whether they are friends or not. This makes it easier to tag people in group shots, but users must approve the tags before they appear on their profile.
Facebook Places – This has been integrated into the Publisher Box and users can now tag a location into any status update. This also applies to photos and photo albums.
GPS Restrictions – There are now no more GPS restrictions and users can tag any location in a status update or photo, making it possible to tag a location in a photo album from anywhere.
Mobile Apps – The Facebook Places icon will no longer appear in the mobile apps, and a ‘Nearby’ icon will appear instead and will display which users have tagged their location nearby.
At CKR Media Consulting, we pride ourselves on keeping up-to-date with all of the social media and web 2.0 news. If you would like to find out more, visit us at our website and let us help you harness the power of social media!
It seems that every day we hear about a new social media channel that has popped up and is offering the latest and greatest new features. For a first time user, or even a seasoned marketing vet, selecting which social media channels to work with can be a daunting task. The key to choosing these marketing mediums is finding what type of impact you want to have on your target audience.
Do you want to simply broadcast your message to the masses or are you interested in creating and interacting with an online community? Answering these questions will help you determine what social media channels work best for you.
Social media monitoring is essential for businesses of all sizes
One of the biggest tasks of anyone using social media is keeping up with all of the information. How do you monitor the massive inflow of tweets, status updates, press releases, and articles?
We’ve got a few social media monitoring tools that will make your marketing and monitoring efforts much more effective.
For anyone who is using social media, Hootsuite allows you to have your social media accounts in one convenient location, making monitoring and posting updates a breeze. The free version allows you to add up to five networks including Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.
Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. This service is great for receiving e-mail updates about your brand, search terms, or specific industry keywords.
How Sociable is a great way to start measuring your brand’s visibility on the social media channels. Similar to the Klout score, How Sociable allows you to determine your visibility based on variety of metrics that span the wide range of the social web.
At CKR Media Consulting, we specialize in social media and web 2.o applications. Contact us today to find out more about how we can help you harness the power of social media!
One of the biggest mistakes made by business owners in social media is not promoting their efforts offline.
That’s right, taking your online social media efforts offline. When businesses take on any type of marketing campaign or strategy, online or offline, they must be effectively cross-promoting their social media efforts at any possible chance that arises.
So how does a business market social media offline?
First, make sure that EVERY piece of printed marketing material (signs, menus, posters, banners, window decal, etc) includes your social media and online information. This includes links to your website, Facebook, Twitter, LinkedIn, Youtube, Foursquare, and any other online links to your business.
Next, make sure to make your offline ads memorable and creative. It would be a shame to put all that effort into creating stunning online social media accounts and only have a small portion of your client base interacting with it.
Finally, the most important aspect of offline social media marketing is getting your employees involved. Your employees, especially in service based businesses, are the first point of contact with your customers. Therefore, it is essential to ensure that they are not only aware of your social media strategy and campaign, but also spreading the word when they are with customers.