Facebook has started to roll out some changes to Facebook Offers that will allow page admins and owners to offer more to their fans.
According to Facebook, Offers bring people to your business with an offer they can claim and share with their friends. Offers require a budget to run and the amount you pay is based on how many people you want to reach. Currently there are three types of offers available to page admins:
In Store Only: People can show to the staff at your business by printing the offer email or showing it on their smartphones
In Store & Online: People can redeem at your business’s physical location or website
Online Only: People can only redeem your offer by visiting your website
Additional features that were recently added include bar code scanning which allows business owners to create and track the results of the offers they share on user News Feeds. This also extends Offers to be run on a retailer’s own e-commerce platform, which provides a seamless integration for both the user and admin.
Facebook has not had nearly as much success as location based app giant Foursquare, which offers users the ability to check in at locations and claim deals and offers, however, with the massive internal audience, Facebook has a captive audience to test out its new features until they get it just right.
Do you think that Facebook is being too aggressive with their advertising tactics since going public with their IPO? They certainly do have a lot to think about with how to monetize on 850 million users and how to prove their worth.
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Leading game developers, Gamesys, have launched the first real money gambling app for UK users 18 and over.
Bingo Friendzy, presented by Gamesys, aims to capture the increasingly growing online bingo players. Users compete in an environment much like an online bingo site, however, this marks the first time cash or prizes are awarded within online games on the Facebook platform. GameSys also produces the widely popular JackpotJoy games as well.
This is a huge step for the online gaming industry and is sure to be the first of many licenesed online gambling and casino operators to make their entrance into the booming app industry. Gaming leaders and Facebook partners, Zynga, are sure to follow up with a release later in the year.
This will also prove to be a healthy source of income for Facebook, as they have been struggling as of late since their initial stock market appearance and flop.
Are you interested in developing online games and apps? CKR Media Consulting can help you achieve your goals! We work with leading industry developers that can provide nothing short of excellent results. Contact us today for a free quote and LET’S GET SOCIAL!
LinkedIn, the social networking site for professionals, has been rolling out a new and updated design for their users.
LinkedIn users may have started to notice that their homepage and many people are big fans…including myself!
According to LinkedIn representatives, “this is just the beginning” and that it plans to offer more customization and functionality later this year, but for now the redesign should be hitting your account over the next few weeks.”
The new style has been compared to that of Google+, as it features larger pictures and visible comments. The information is displayed on the page in a much more visually appealing manner, which makes scanning the updates a much more enjoyable process.
We want to know what you think of the new design. Let us know what you think and don’t forget to contact us for a free Social Media Strategy Quote!
Speculation is increasing on the web about a possible jobs board on Facebook to compete with LinkedIn.
For those looking for a new career or just interested what’s out there, many may be visiting Facebook to find the latest and greatest offers. With Facebook nearing more than 800 million users and their recent IPO, its no surprise that they are looking for additional sources of revenue to help them stay at the top of their game. While Facebook is more known for being the social space that keeps work and social lives separate, the line is becoming increasingly blurred as more and more monetization is being sought after on the social giant.
LinkedIn has maintained its popularity as the social networking site that allows you to network with your fellow industry colleagues and has become one of the most popular on-line sites for job seekers. Additionally, LinkedIn has a much more professional feel to the environment, which directly opposes that of Facebook.
What are you thoughts? Do you think that a combination of your work life and social life is a good idea? Let us know and we’ll be sure to keep you posted with all the latest news.
It’s finally here! Facebook has released a new app on Monday that lets page admins manage your branded Facebook page from your mobile iPhone.
The new App, Facebook Pages Manager, lets you post, comment, and responde directly to your page. Additional features include posting updates and photos, among others. The app is free, so no need to worry, just install from the App Store and get started.
This will work wonders for many brand managers on the go who had previously been unable to act as the brand/page on the original Facebook App. This app, along with all of the other apps hosted on Facebook, will be available in the new App Center, planned by Facebook to promote both iOS and Android apps.
Facebook has recently announced that they will be launching The App Center in coming weeks. This service will allow app developers to sell their apps directly to consumers from Facebook on the web and in the iOS and Android Facebook apps.
With Facebook topping 900 million users, The App Center will act as a central place to find great apps Apps on Facebook include a wide range of offerings from social games like Sklots – Slots and Skill Games, as well as highly demanded music services like Pandora and Spotify.
This should prove to be a game changer for many app developers, as it allows users to browse apps based on number of installs, user ratings, and engagement. Each app has an app detail page, which allows people to install it before going to an app.
Are you interested in creating your own app on Facebook? CKR Media Consulting can help! Contact us today for a free quote and Let’s Get Social!
Just as you were getting used to the new and improved Facebook Timeline, more changes are coming. Facebook has announced that on March 30, 2012, all Facebook pages will be converted to the Timeline format.
This new timeline layout allows page admins to do away with landing pages and focus on the stylish banner image and profile pic, which should provide for some interesting branding and design ideas.
According to Gokul Rajaram, Facebook’s product director for ads, “The goal is to make Pages more engaging and more social”.
Another benefit for page administrators is the new insights integration. Facebook had already introduced the new Insights for pages, but this takes it the step further by providing detailed information right at your fingertips.
Additionally, Facebook has finally listented to many users requests and added the private message feature. Now, pages will be able to respond to private messages from their fans, in the same way as a user profile does.
Sounds great right? Well you’ve got until March 30, 2012 to get ready, but don’t wait. CKR Media Consulting can help you optimize your page to get the most out of the new Facebook layout. Contact us today for a free quote!
The internet is buzzing again with changes!
Just a few weeks ago, Facebook allowed users a sneak peak at the brand new “timeline” layout and last week Google unveiled a completely redesigned look for YouTube. Now, YouTube is letting users give it a try before the entire remodelling process is completed.
Thanks to Google+ user, Moritz Tolxdorff, we now have a quick and easy solution for users who want to change to the new layout.
Follow the instructions below and you’ll be on your way to a new, sleek YouTube design.
- Go to YouTube
- Next, you need to open your browser’s developer tools:
As more and more businesses enter into the social media arena, one of the biggest mistakes I’ve noticed is the lack of a clear and well thought out social media strategy.
Many business owners think that if they have created Facebook, Twitter, and YouTube accounts, occasionally post content, this will be sufficient to promote their brand online. Unfortunately, this is where many businesses are missing out on the true value of social media.
Are you engaging your customers online?
One of the most important aspects of social media is the ability to connect with your customers, and ultimately your intended target market, on a personal level. This helps to gain important insight into understanding what your customers want. Additionally, use these opportunities to strengthen your brand presence online and develop new networks.