Get ready for another change to your Facebook experience
In a press conference held on Thursday, March 7, Mark Zuckerburg announced that users will soon see then end of the news feed that they have all grown to love…or hate in many instances.
This new news feed is the first major change of Facebook’s offerings since the release of the Facebook Timeline early in 2011. In a statement from CEO Mark Zuckerburg:
“The news feed is one of the most important things we’ve built,” Facebook co-founder and CEO Mark Zuckerberg said during the press event. Likening news feed to “the most personalized newspaper,”
Zuckerberg added that “the stories around you deserve to be displayed with more than just text.””How we’re all sharing is changing and the news feed needs to evolve with those changes. This is the evolving face of news feed.”
So what are the new features and changes? We’ve put together the top 3 changes that will be most noticeable:
- Bigger Images
- Multiple Feeds
- Mobile Consistency
Great Big Images
A new and radical change of the News Feed will put greater emphasis on images. Pictures will now take a front seat when being displayed in the feed. The images will be displayed much larger and take up close to 50% of news feed stories and will display consistently across mobile platforms as well.
More Feeds – Less Clutter
Get ready for a streamlined new way of seeing your news feed and viewing how your friends share. There will be increased access to sorting “feeds” and how they are displayed. This allows users to subscribe to different types of feeds, including: music, photos, and games in an effort to “reduce the clutter”.
Another major update is the ability to sort the news feed content in a chronological order, rather than the previous method that Facebook sorted the information.
As we mentioned before, the new News Feed will have consistency across all platforms. This redesign has taken a great deal of its design inspiration from the mobile design with the implementation of several native mobile and tablet features.Facebook has noticed that more and more of their users are accessing Facebook from mobile devices, therefore, they wanted to make the viewing and browsing process as seamless as possible.
Users should start to see the changes in their News Feed starting today. Let us know what you like/dislike about the new look in the comments section.
LinkedIn, the social networking site for professionals, has been rolling out a new and updated design for their users.
LinkedIn users may have started to notice that their homepage and many people are big fans…including myself!
According to LinkedIn representatives, “this is just the beginning” and that it plans to offer more customization and functionality later this year, but for now the redesign should be hitting your account over the next few weeks.”
The new style has been compared to that of Google+, as it features larger pictures and visible comments. The information is displayed on the page in a much more visually appealing manner, which makes scanning the updates a much more enjoyable process.
We want to know what you think of the new design. Let us know what you think and don’t forget to contact us for a free Social Media Strategy Quote!
Speculation is increasing on the web about a possible jobs board on Facebook to compete with LinkedIn.
For those looking for a new career or just interested what’s out there, many may be visiting Facebook to find the latest and greatest offers. With Facebook nearing more than 800 million users and their recent IPO, its no surprise that they are looking for additional sources of revenue to help them stay at the top of their game. While Facebook is more known for being the social space that keeps work and social lives separate, the line is becoming increasingly blurred as more and more monetization is being sought after on the social giant.
LinkedIn has maintained its popularity as the social networking site that allows you to network with your fellow industry colleagues and has become one of the most popular on-line sites for job seekers. Additionally, LinkedIn has a much more professional feel to the environment, which directly opposes that of Facebook.
What are you thoughts? Do you think that a combination of your work life and social life is a good idea? Let us know and we’ll be sure to keep you posted with all the latest news.
A Russian forum user claims he has hacked LinkedIn, uploading 6,458,020 encrypted passwords.
Users have shared concerns over the LinkedIn iOS app, stating that the app has violated the user privacy by sending detailed calendar entries to its servers. Representatives for LinkedIn have responded online at Twitter stating that they are looking into the issue.
Whenever using online services, we highly recommend that you change your password often and ensure that it is secure. We suggest that when choosing your password, ensure that it contains letters, numbers, and special characters.
It’s finally here! Facebook has released a new app on Monday that lets page admins manage your branded Facebook page from your mobile iPhone.
The new App, Facebook Pages Manager, lets you post, comment, and responde directly to your page. Additional features include posting updates and photos, among others. The app is free, so no need to worry, just install from the App Store and get started.
This will work wonders for many brand managers on the go who had previously been unable to act as the brand/page on the original Facebook App. This app, along with all of the other apps hosted on Facebook, will be available in the new App Center, planned by Facebook to promote both iOS and Android apps.
Just as you were getting used to the new and improved Facebook Timeline, more changes are coming. Facebook has announced that on March 30, 2012, all Facebook pages will be converted to the Timeline format.
This new timeline layout allows page admins to do away with landing pages and focus on the stylish banner image and profile pic, which should provide for some interesting branding and design ideas.
According to Gokul Rajaram, Facebook’s product director for ads, “The goal is to make Pages more engaging and more social”.
Another benefit for page administrators is the new insights integration. Facebook had already introduced the new Insights for pages, but this takes it the step further by providing detailed information right at your fingertips.
Additionally, Facebook has finally listented to many users requests and added the private message feature. Now, pages will be able to respond to private messages from their fans, in the same way as a user profile does.
Sounds great right? Well you’ve got until March 30, 2012 to get ready, but don’t wait. CKR Media Consulting can help you optimize your page to get the most out of the new Facebook layout. Contact us today for a free quote!
On-line check-in giant, Foursquare has just passed 15 million users. This is milestone is huge for Foursquare, as they only had 1/3 of their current user base just one year ago.
With more than 90 million smartphone users in the US aged 13+, nearly 78% of smartphone users are potential geo-social app users. Facebook has made an attempt to enter into the mobile check-in market with Facebook Places; however, it has not seen the same results as Foursquare.
In an attempt to increase their market share, Facebook has acquired more technical employees for its California headquarters by buying Gowalla. Gowalla, based in Austin, Texas, will relocate the majority of its engineering staff to Palo Alto, CA to work on improving the mobile apps offered by Facebook.
Are you using social media and geo-location apps to promote your business? If you have a physical location where customers can visit your store, you could be offering more via location based apps! Contact us today for a free quote and find out of CKR Media Consulting can help you get more customers through your doors.
It seems that every day we hear about a new social media channel that has popped up and is offering the latest and greatest new features. For a first time user, or even a seasoned marketing vet, selecting which social media channels to work with can be a daunting task. The key to choosing these marketing mediums is finding what type of impact you want to have on your target audience.
Do you want to simply broadcast your message to the masses or are you interested in creating and interacting with an online community? Answering these questions will help you determine what social media channels work best for you.
Social media monitoring is essential for businesses of all sizes
One of the biggest tasks of anyone using social media is keeping up with all of the information. How do you monitor the massive inflow of tweets, status updates, press releases, and articles?
We’ve got a few social media monitoring tools that will make your marketing and monitoring efforts much more effective.
For anyone who is using social media, Hootsuite allows you to have your social media accounts in one convenient location, making monitoring and posting updates a breeze. The free version allows you to add up to five networks including Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.
Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. This service is great for receiving e-mail updates about your brand, search terms, or specific industry keywords.
How Sociable is a great way to start measuring your brand’s visibility on the social media channels. Similar to the Klout score, How Sociable allows you to determine your visibility based on variety of metrics that span the wide range of the social web.
At CKR Media Consulting, we specialize in social media and web 2.o applications. Contact us today to find out more about how we can help you harness the power of social media!
One of the biggest mistakes made by business owners in social media is not promoting their efforts offline.
That’s right, taking your online social media efforts offline. When businesses take on any type of marketing campaign or strategy, online or offline, they must be effectively cross-promoting their social media efforts at any possible chance that arises.
So how does a business market social media offline?
First, make sure that EVERY piece of printed marketing material (signs, menus, posters, banners, window decal, etc) includes your social media and online information. This includes links to your website, Facebook, Twitter, LinkedIn, Youtube, Foursquare, and any other online links to your business.
Next, make sure to make your offline ads memorable and creative. It would be a shame to put all that effort into creating stunning online social media accounts and only have a small portion of your client base interacting with it.
Finally, the most important aspect of offline social media marketing is getting your employees involved. Your employees, especially in service based businesses, are the first point of contact with your customers. Therefore, it is essential to ensure that they are not only aware of your social media strategy and campaign, but also spreading the word when they are with customers.