Browsing articles tagged with " social media marketing"

Should I set up Facebook Business Manager?

Apr 7, 2015   //   by admin   //   Facebook Info and Tips  //  Comments Off on Should I set up Facebook Business Manager?
Facebook Business Manager
By now, many of you may have heard of the new offering from Facebook, Business Manager, but still haven’t got a clue about what it is.  Business Manager is a new, more secure tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people. Sounds great, but what does this mean for me and should I use this for my business page on Facebook?  Let’s break it down into some easy to digest steps to see if this is the right fit for you:

Step 1 – Getting Started

If your business is not yet set up in Business Manager, you need to create a new business then associate your apps with it. Choose one person from your company to set up Business Manager. The person should currently be responsible for managing your company’s primary Facebook Page, ad accounts, and apps and for giving other people permission to work on them. Once Business Manager is set up, you can add as many people to it as you want.

Step 2 – Setup Business Manager

  • Go to business.facebook.com.
  • At the bottom of the page, click Get Started.
  • Click Next at the bottom of the page that describes what you need to get started.
  • Tell us a little about your business and click Next.
  • Enter your business name and choose your primary Page. We’ll show the list of Pages you already have access to. If you don’t want to use any of these, or you don’t have any Pages, click Create New Facebook Page and follow the steps. Click Next.
  • Enter your name and information for how you want to appear to your co-workers in Business Manager, including your work email address. This is the email address that you use most often in relation to your business. It does not have to be the same as your personal email address that you use to sign in to Facebook.
  • Click Create Business Manager. You now have a Business Manager that you are the primary admin for.
  • IMPORTANT: If you want to make posts for your Page, you now must add yourself as an admin to the Page. Click Settings on the upper left of the page, and then click Pages in the left navigation.
  • Select the Page you want to add yourself to, and then click Add People. Enter your name and click Save.

Step 3: Add users and pages to Business Manager

Now that you’ve created your Business Manager, its time to start adding users and assigning roles.  It’s realy simple to add users, just enter the work email addresses of the people you want to add and select the role you’d like to assign them. The roles you can decide between are:

  • Business Admin: Can manage all aspects of the business settings including modifying or deleting the account and adding or removing people from the employee list.
  • Business Employee: Can see basic business info and be assigned roles by admins of the business, but can’t make any changes.

After selecting the users and roles, you need to choose which Pages or ad accounts to allow access to. Choose the lowest role on each ad account or Page that will allow that person to do their job.

Step 4: Add an Advertising Account

For those of us who have opted to use ad accounts to manage our Facebook ads, you can also add these into Business Manager so that you can keep track of everything in one place.  There are two ways to add an ad account to Business Manager:

  • You can request access to an ad account, which is how you get permission to run ads or view campaigns, depending on your role. This is recommended for agencies that are running ad campaigns on behalf of a business.
  • You can claim an ad account, which is how you transfer an ad account from a personal Facebook account to your Business Manager. You should do this if you or your business is the owner of the ad account. Learn more about what happens to your ad account when you move it to Business Manager.

Step 5: Give it a try

Now that we’ve got a grasp on how to setup Business Manager and some of the main features, have a look and see what you think.  We’ve been using this new setup since the inception and have found that the transition is fairly easy to get used to.  That being said, we’re always available for a consult on how CKR Media Consulting can help you get the most out of your social media efforts!

Facebook launches a completely redesigned News Feed

Mar 8, 2013   //   by admin   //   Facebook Info and Tips  //  Comments Off on Facebook launches a completely redesigned News Feed

Old News Feed

New Facebook News Feed

New Facebook News Feed

Get ready for another change to your Facebook experience

In a press conference held on Thursday, March 7, Mark Zuckerburg announced that users will soon see then end of the news feed that they have all grown to love…or hate in many instances.

This new news feed is the first major change of Facebook’s offerings since the release of the Facebook Timeline early in 2011. In a statement from CEO Mark Zuckerburg:

“The news feed is one of the most important things we’ve built,” Facebook co-founder and CEO Mark Zuckerberg said during the press event. Likening news feed to “the most personalized newspaper,”

Zuckerberg added that “the stories around you deserve to be displayed with more than just text.””How we’re all sharing is changing and the news feed needs to evolve with those changes. This is the evolving face of news feed.”

So what are the new features and changes? We’ve put together the top 3 changes that will be most noticeable:

  • Bigger Images
  • Multiple Feeds
  • Mobile Consistency

Great Big Images

A new and radical change of the News Feed will put greater emphasis on images.  Pictures will now take a front seat when being displayed in the feed. The images will be displayed much larger and take up close to 50% of news feed stories and will display consistently across mobile platforms as well.

More Feeds – Less Clutter

Get ready for a streamlined new way of seeing your news feed and viewing how your friends share.  There will be increased access to sorting “feeds” and how they are displayed.  This allows users to subscribe to different types of feeds, including: music, photos, and games in an effort to “reduce the clutter”.

Another major update is the ability to sort the news feed content in a chronological order, rather than the previous method that Facebook sorted the information.

Mobile Consistency

As we mentioned before, the new News Feed will have consistency across all platforms.  This redesign has taken a great deal of its design inspiration from the mobile design with the implementation of several native mobile and tablet features.Facebook has noticed that more and more of their users are accessing Facebook from mobile devices, therefore, they wanted to make the viewing and browsing process as seamless as possible.

Wrap Up:

Users should start to see the changes in their News Feed starting today.  Let us know what you like/dislike about the new look in the comments section.

Linkedin homepage gets an update and redesign

Jul 17, 2012   //   by admin   //   Online Marketing Tips  //  Comments Off on Linkedin homepage gets an update and redesign

LinkedIn, the social networking site for professionals, has been rolling out a new and updated design for their users.

LinkedIn users may have started to notice that their homepage and many people are big fans…including myself!

According to LinkedIn representatives, “this is just the beginning” and that it plans to offer more customization and functionality later this year, but for now the redesign should be hitting your account over the next few weeks.”

LinkedIn homepage

The new style has been compared to that of Google+, as it features larger pictures and visible comments.  The information is displayed on the page in a much more visually appealing manner, which makes scanning the updates a much more enjoyable process.

We want to know what you think of the new design.  Let us know what you think and don’t forget to contact us for a free Social Media Strategy Quote!

Will Facebook go forward with jobs board?

Jul 12, 2012   //   by admin   //   Facebook Info and Tips  //  Comments Off on Will Facebook go forward with jobs board?

Speculation is increasing on the web about a possible jobs board on Facebook to compete with LinkedIn.

LinkedInFor those looking for a new career or just interested what’s out there, many may be visiting Facebook to find the latest and greatest offers. With Facebook nearing more than 800 million users and their recent IPO, its no surprise that they are looking for additional sources of revenue to help them stay at the top of their game. While Facebook is more known for being the social space that keeps work and social lives separate, the line is becoming increasingly blurred as more and more monetization is being sought after on the social giant.

LinkedIn has maintained its popularity as the social networking site that allows you to network with your fellow industry colleagues and has become one of the most popular on-line sites for job seekers.  Additionally, LinkedIn has a much more professional feel to the environment, which directly opposes that of Facebook.

What are you thoughts? Do you think that a combination of your work life and social life is a good idea? Let us know and we’ll be sure to keep you posted with all the latest news.

 

6.5 million LinkedIn passwords leaked online by hackers

Jun 7, 2012   //   by admin   //   Online Marketing Tips  //  Comments Off on 6.5 million LinkedIn passwords leaked online by hackers

A Russian forum user claims he has hacked LinkedIn, uploading 6,458,020 encrypted passwords.

LinkedIn imageUsers have shared concerns over the LinkedIn iOS app, stating that the app has violated the user privacy by sending detailed calendar entries to its servers.  Representatives for LinkedIn have responded online at Twitter stating that they are looking into the issue.

Whenever using online services, we highly recommend that you change your password often and ensure that it is secure.  We suggest that when choosing your password, ensure that it contains letters, numbers, and special characters.

Manage your Fan Pages with Facebook’s new App

May 22, 2012   //   by admin   //   Facebook Info and Tips  //  Comments Off on Manage your Fan Pages with Facebook’s new App

It’s finally here! Facebook has released a new app on Monday that lets page admins manage your branded Facebook page from your mobile iPhone.

Facebook Page ManagerFacebook StatsThe new App, Facebook Pages Manager, lets you post, comment, and responde directly to your page. Additional features include posting updates and photos, among others. The app is free, so no need to worry, just install from the App Store and get started.

This will work wonders for many brand managers on the go who had previously been unable to act as the brand/page on the original Facebook App. This app, along with all of the other apps hosted on Facebook, will be available in the new App Center, planned by Facebook to promote both iOS and Android apps.

Facebook Pages get a Facelift

Feb 29, 2012   //   by admin   //   Blog, Facebook Info and Tips  //  Comments Off on Facebook Pages get a Facelift

Just as you were getting used to the new and improved Facebook Timeline, more changes are coming. Facebook has announced that on March 30, 2012, all Facebook pages will be converted to the Timeline format.

Facebook image

This new timeline layout allows page admins to do away with landing pages and focus on the stylish banner image and profile pic, which should provide for some interesting branding and design ideas.

According to Gokul Rajaram, Facebook’s product director for ads,  “The goal is to make Pages more engaging and more social”.

Another benefit for page administrators is the new insights integration.  Facebook had already introduced the new Insights for pages, but this takes it the step further by providing detailed information right at your fingertips.

Additionally, Facebook has finally listented to many users requests and added the private message feature.  Now, pages will be able to respond to private messages from their fans, in the same way as a user profile does.

Sounds great right? Well you’ve got until March 30, 2012 to get ready, but don’t wait.  CKR Media Consulting can help you optimize your page to get the most out of the new Facebook layout.  Contact us today for a free quote!

Foursquare passes 15 million user mark

Dec 12, 2011   //   by admin   //   Blog, Online Marketing Tips  //  Comments Off on Foursquare passes 15 million user mark

On-line check-in giant, Foursquare has just passed 15 million users.  This is milestone is huge for Foursquare, as they only had 1/3 of their current user base just one year ago.

Foursquare has dominated the geo-location market and has out-stayed competitors like Gowalla, Loopt, Scvngr, and MyTown and maintained an average of 7.5 million users in the USA.

With more than 90 million smartphone users in the US aged 13+, nearly 78% of smartphone users are potential geo-social app users.  Facebook has made an attempt to enter into the mobile check-in market with Facebook Places; however, it has not seen the same results as Foursquare.

In an attempt to increase their market share, Facebook has acquired more technical employees for its California headquarters by buying Gowalla.  Gowalla, based in Austin, Texas, will relocate the majority of its engineering staff to Palo Alto, CA to work on improving the mobile apps offered by Facebook.

Are you using social media and geo-location apps to promote your business? If you have a physical location where customers can visit your store, you could be offering more via location based apps!  Contact us today for a free quote and find out of CKR Media Consulting can help you get more customers through your doors.

Are you monitoring your social media efforts?

Aug 22, 2011   //   by admin   //   Blog, Online Marketing Tips  //  Comments Off on Are you monitoring your social media efforts?

Hootsuite owlIt seems that every day we hear about a new social media channel that has popped up and is offering the latest and greatest new features.  For a first time user, or even a seasoned marketing vet, selecting which social media channels to work with can be a daunting task.  The key to choosing these marketing mediums is finding what type of impact you want to have on your target audience.

Do you want to simply broadcast your message to the masses or are you interested in creating and interacting with an online community?  Answering these questions will help you determine what social media channels work best for you.

Social media monitoring is essential for businesses of all sizes

One of the biggest tasks of anyone using social media is keeping up with all of the information.  How do you monitor the massive inflow of tweets, status updates, press releases, and articles?

We’ve got a few social media monitoring tools that will make your marketing and monitoring efforts much more effective.

Hootsuite

For anyone who is using social media, Hootsuite allows you to have your social media accounts in one convenient location, making monitoring and posting updates a breeze.  The free version allows you to add up to five networks including Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.

Social Mention

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. This service is great for receiving e-mail updates about your brand, search terms, or specific industry keywords.

How Socialble

How Sociable is a great way to start measuring your brand’s visibility on the social media channels.  Similar to the Klout score, How Sociable allows you to determine your visibility based on variety of metrics that span the wide range of the social web.

At CKR Media Consulting, we specialize in social media and web 2.o applications.  Contact us today to find out more about how we can help you harness the power of social media!

Taking Social Media Marketing Offline

Aug 8, 2011   //   by admin   //   Online Marketing Tips  //  Comments Off on Taking Social Media Marketing Offline

One of the biggest mistakes made by business owners in social media is not promoting their efforts offline.

social media picture
That’s right, taking your online social media efforts offline. When businesses take on any type of marketing campaign or strategy, online or offline, they must be effectively cross-promoting their social media efforts at any possible chance that arises.

So how does a business market social media offline?

foursquare imageFirst, make sure that EVERY piece of printed marketing material (signs, menus, posters, banners, window decal, etc) includes your social media and online information.  This includes links to your website, Facebook, Twitter, LinkedIn, Youtube, Foursquare, and any other online links to your business.

Next, make sure to make your offline ads memorable and creative.  It would be a shame to put all that effort into creating stunning online social media accounts and only have a small portion of your client base interacting with it.

Finally, the most important aspect of offline social media marketing is getting your employees involved. Your employees, especially in service based businesses, are the first point of contact with your customers.  Therefore, it is essential to ensure that they are not only aware of your social media strategy and campaign, but also spreading the word when they are with customers.