Much needed improvements coming to Facebook Security Systems
In a recent attempt to cut down fraudulent activity, Facebook has announced that they will increase their automated efforts to remove Likes on Pages that have been obtained by methods that violate the Facebook Terms and Conditions. Many page owners base their social media efforts and results by the number of likes they have on their brand page. This can be very deceiving, as there are many companies that have sprung up over the years selling Facebook Likes and scripted bots that will click competitor Facebook Ads Like to increase the bid spend.
In an official statement from the Facebook Blog:
On average, less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms. These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes.
With this new implementation, hopefully we will see some more accurate statistics and data coming from our Facebook Insights. Let’s all try to keep Facebook free from these types of antics so that everyone can get the best user experience possible.
Facebook pages with 5,000 likes will receive advanced post options
Page admins and owners with 5,000 likes or more will start to be able to take advantage of some advanced features within the next week. Facebook has announced that they will allow targeted posts to be sent to fans based on criteria including: gender, language, relationship status, location, interested in, and education.
Targeted posts will still be visible from the page timeline, however, they will appear only to the selected groups in the news feed. This has great potential to share relevant content with target audiences and will increase the overall page interaction.
Leading game developers, Gamesys, have launched the first real money gambling app for UK users 18 and over.
Bingo Friendzy, presented by Gamesys, aims to capture the increasingly growing online bingo players. Users compete in an environment much like an online bingo site, however, this marks the first time cash or prizes are awarded within online games on the Facebook platform. GameSys also produces the widely popular JackpotJoy games as well.
This is a huge step for the online gaming industry and is sure to be the first of many licenesed online gambling and casino operators to make their entrance into the booming app industry. Gaming leaders and Facebook partners, Zynga, are sure to follow up with a release later in the year.
This will also prove to be a healthy source of income for Facebook, as they have been struggling as of late since their initial stock market appearance and flop.
Are you interested in developing online games and apps? CKR Media Consulting can help you achieve your goals! We work with leading industry developers that can provide nothing short of excellent results. Contact us today for a free quote and LET’S GET SOCIAL!
Facebook has recently announced that they will be launching The App Center in coming weeks. This service will allow app developers to sell their apps directly to consumers from Facebook on the web and in the iOS and Android Facebook apps.
With Facebook topping 900 million users, The App Center will act as a central place to find great apps Apps on Facebook include a wide range of offerings from social games like Sklots – Slots and Skill Games, as well as highly demanded music services like Pandora and Spotify.
This should prove to be a game changer for many app developers, as it allows users to browse apps based on number of installs, user ratings, and engagement. Each app has an app detail page, which allows people to install it before going to an app.
Are you interested in creating your own app on Facebook? CKR Media Consulting can help! Contact us today for a free quote and Let’s Get Social!
Just as you were getting used to the new and improved Facebook Timeline, more changes are coming. Facebook has announced that on March 30, 2012, all Facebook pages will be converted to the Timeline format.
This new timeline layout allows page admins to do away with landing pages and focus on the stylish banner image and profile pic, which should provide for some interesting branding and design ideas.
According to Gokul Rajaram, Facebook’s product director for ads, “The goal is to make Pages more engaging and more social”.
Another benefit for page administrators is the new insights integration. Facebook had already introduced the new Insights for pages, but this takes it the step further by providing detailed information right at your fingertips.
Additionally, Facebook has finally listented to many users requests and added the private message feature. Now, pages will be able to respond to private messages from their fans, in the same way as a user profile does.
Sounds great right? Well you’ve got until March 30, 2012 to get ready, but don’t wait. CKR Media Consulting can help you optimize your page to get the most out of the new Facebook layout. Contact us today for a free quote!
As more and more businesses enter into the social media arena, one of the biggest mistakes I’ve noticed is the lack of a clear and well thought out social media strategy.
Many business owners think that if they have created Facebook, Twitter, and YouTube accounts, occasionally post content, this will be sufficient to promote their brand online. Unfortunately, this is where many businesses are missing out on the true value of social media.
Are you engaging your customers online?
One of the most important aspects of social media is the ability to connect with your customers, and ultimately your intended target market, on a personal level. This helps to gain important insight into understanding what your customers want. Additionally, use these opportunities to strengthen your brand presence online and develop new networks.