It seems that every day we hear about a new social media channel that has popped up and is offering the latest and greatest new features. For a first time user, or even a seasoned marketing vet, selecting which social media channels to work with can be a daunting task. The key to choosing these marketing mediums is finding what type of impact you want to have on your target audience.
Do you want to simply broadcast your message to the masses or are you interested in creating and interacting with an online community? Answering these questions will help you determine what social media channels work best for you.
Social media monitoring is essential for businesses of all sizes
One of the biggest tasks of anyone using social media is keeping up with all of the information. How do you monitor the massive inflow of tweets, status updates, press releases, and articles?
We’ve got a few social media monitoring tools that will make your marketing and monitoring efforts much more effective.
For anyone who is using social media, Hootsuite allows you to have your social media accounts in one convenient location, making monitoring and posting updates a breeze. The free version allows you to add up to five networks including Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.
Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. This service is great for receiving e-mail updates about your brand, search terms, or specific industry keywords.
How Sociable is a great way to start measuring your brand’s visibility on the social media channels. Similar to the Klout score, How Sociable allows you to determine your visibility based on variety of metrics that span the wide range of the social web.
At CKR Media Consulting, we specialize in social media and web 2.o applications. Contact us today to find out more about how we can help you harness the power of social media!
Many businesses and brands have taken notice of the incredible opportunities that Facebook and social media offer as a business and marketing platform. With this sudden surge of activity, it is essential to ensure that you are following the guidelines set out by Facebook to ensure that you are not in jeopardy of losing all of your content and hard work.
How do I know if this affects my business?
- Is your business “friends” with Facebook users?
- Is your business making “friend requests” to Facebook users?
- Is your business accepting “friend requests” from Facebook users?
- Is your business’ profile First Name and Last Name parts of your company name rather than a real person’s name?
Facebook has three different distinctions for the types of accounts that they offer: Personal Profile, Pages, and Groups. Each different account type has different restrictions and privacy settings, therefore, it is essential that you are aware of what each one is used for.
Profiles represent individuals and must be held under an individual name”. Therefore, businesses would be in direct violation.
Facebook Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives.
Facebook Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.